Softlink Global joins IATA Strategic Partnerships Program

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Softlink Global joins IATA Strategic Partnerships Program
Softlink Global CEO Amit Maheshwari (right) with IATA director general Willie Walsh after Softlink joined the IATA Strategic Partnerships Program on March 12. 2024. Photo from Softlink Global.
  • Softlink Global has joined the International Air Transport Association Strategic Partnerships Program
  • The partnership, officially signed at the recent IATA World Cargo Summit in Hong Kong, signifies a collaboration between Softlink Global and the air cargo industry
  • Softlink Global sees the partnership as an opportunity to expand its global reach, particularly in the European market

Softlink Global has joined the International Air Transport Association (IATA) Strategic Partnerships Program to provide expertise in the digital and interactive cargo stream.

The partnership, signed at the IATA World Cargo Summit in Hong Kong (March 12-14, 2024), signifies a collaboration between Softlink Global and the air cargo industry, Softlink said in a statement.

Softlink Global sees the partnership as an opportunity to expand its global reach, particularly in the European market. By collaborating with IATA and its members, Softlink Global said it aims to further its mission of empowering the air cargo industry with cutting-edge technology and solutions.

Willie Walsh, IATA’s director general, welcomed Softlink Global to the program, noting he looks forward to Softlink’s “contribution to air cargo’s digitalization. It is priority across the whole value chain.”

Amit Maheshwari, CEO of Softlink Global, expressed enthusiasm for the partnership: “This is clearly the right direction for Softlink Global. We are a tech-driven company, and this partnership allows us to actively contribute to critical initiatives like eFreight, One Record, and future projects under the IATA Strategic Partner umbrella.”

With over 30 years of experience, Softlink Global is dedicated to providing innovative logistics solutions, including the Logi-Sys TMS, to empower businesses with technology-driven efficiency, visibility, and growth. With a focus on cutting-edge solutions like blockchain, cloud computing, artificial intelligence, machine learning, and natural language processing, Softlink Global said it aligns perfectly with IATA’s vision for a digitally driven future.

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