Placing Your Customer First When Upgrading Logistics Technology

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Placing Your Customer First When Upgrading Logistics Technology
Amit Maheshwari, Softlink Global CEO

Companies are always looking for ways to cut costs and increase their bottomline. One of those ways is by upgrading logistics technology. But when companies invest in the latest technology, they sometimes ignore the one thing that matters most — customers.

When upgrading how you manage your logistics, it’s important to ensure your customers notice an increase in value, too. The improved customer satisfaction will reduce churn and help your business gain longevity. An effective system works well only if well accepted by your employees. Companies that don’t train their employees on how to use the new system can’t guarantee complete efficiency.

What do customers expect from logistics service providers?

“Ninety percent of customers say how a company acts during a crisis demonstrates its trustworthiness.”

The COVID pandemic changed relationships between businesses and customers. Customers today demand digital-first convenience and expect companies to innovate like never before.

Quality and speed at the best prices

When exploring the best logistics service providers, importers and exporters often prioritize whether they can trust you with their goods. Other factors for customers to choose you are if you can honor the commitment made, and provide all of this at the best price. Your new can make this possible by:

  • faster generation and revision of quotes
  • spotting bottlenecks for quicker action
  • reducing your unwanted costs

This is true for both new customers and existing ones.

Reduced interactions

Your customers trust you to handle their goods without them being too concerned. Customers expect fewer exchanges for all payments and compliance document collection. Logistics management software provides a single window for document upload and simplifies payments.

They want to see the real picture

Delays happen. At times, they’re unavoidable. But keeping your customers in the dark till it is very late only affects the trust placed on you. Customers ought to know the status, and even more when their shipments meet a roadblock. In most cases, your customers will appreciate your clear and timely communication, even if there is a genuine lapse.

Keep track of dues

Your customers run businesses, too. It may be possible they miss out on payments. But if you have an automated system like Logi-Sys, your customers will receive daily status reports and other reports on pre-scheduled days and times. Receive payments faster with an automated way of follow-up.

The impact of good customer service

Technology helps streamline your activities and sets up timely reminders for their completion. Not just happy customers, your logistics business gains a lot more with a wise logistics system upgrade.

Improved cash flow: Logistics businesses with the right technology have better cash flow control by employing various checks.

Better profit margins: Complete financial visibility allows you to stop revenue leakages and win bigger profits.

Customers become your promoters: Good word spreads. And exceptional customer service is always something your customers will mention to peers.

Raising customer service logistics technology

Long-term relationships with customers help businesses become more profitable. While you do that with a personalized and human touch, technology provides the right support for consistently best customer service. A customer-first approach when upgrading your logistics technology keeps you in the driver’s seat of innovation.

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