Driving Growth Through Technology for SMEs in the Philippines

Driving Growth Through Technology for SMEs in the Philippines
Amit Maheshwari, Softlink Global CEO

The archipelago that is the Philippines is highly reliant on maritime transport for its demand fulfillment. The unique geographical structure means that the situation will continue to remain so for decades; even centuries. This fact has been recognized by the Philippine government, which has taken considerable steps to improve the road infrastructure within the nation.

This fact is also not lost on businesses; many Small and Medium Enterprises (SMEs) in the logistics domain are looking to capitalize on this opportunistic scenario and achieve success.

Before we discuss the key ingredient for logistics SMEs to be successful in the Philippines, let’s discuss some of the challenges.

Small and medium enterprises in the Philippines encounter various hurdles when it comes to managing their logistics operations effectively, including:

  1. Fragmented Processes

As with all traditional SMEs the world over, processes are manual and fragmented at the start. In logistics, this issue exacerbates as time passes and a firm acquires more clients.

  1. Inadequate Customer Service

SMEs may not be able to provide adequate customer service to clients. This is because they don’t have the price competence to clash with larger companies. Large companies may have better tie-ups with shipping lines too.

  1. Lack of Technology

Small-scale logistics businesses are not able to provide services such as real-time visibility, which shippers today have come to – or are certainly coming to – expect.

Technology – The Gold Mine for Philippine SMEs

The presence of bigger and better competitors is obviously one of the market barriers that every small or medium-sized industry has to grapple with initially. However, the adoption of technology is one of the key factors that can help Philippine SMEs gain a strong market foothold. An infusion of technology in the operational processes of any SME is sure to attract the attention of shippers.

Technology can help SMEs

  • Streamline their daily operations
  • Enhance visibility and customer service
  • Drive scalability and growth
  • Improve overall efficiency and productivity and more

Success in the logistics industry is not solely about adopting technology but also about choosing the right technology partner.

Supporting and empowering SMEs in their journey toward logistics excellence is Softlink Global. Its flagship software solution, Logi-Sys, offers a comprehensive cloud-based platform that integrates various logistics functions, eliminating the need for multiple disconnected systems.

SMEs can easily manage their day-to-day operations, including order processing, freight consolidation, warehouse management, customs documentation, and last-mile delivery from one platform – remotely, if needed.

By automating these processes, SMEs can reduce manual errors, save time, and improve overall operational efficiency.


SMEs play a crucial role in driving economic growth and fostering trade. In the rapidly evolving logistics landscape of the Philippines, small and medium enterprises face unique challenges that demand innovative solutions. SMEs also often face unique challenges in optimizing their supply chain operations and staying competitive. By embracing technology and leveraging platforms, SMEs can overcome these hurdles, streamline their operations, enhance customer service, and position themselves for sustainable business success.

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