8 Proven Ways to Grow Freight and Logistics Business in the Philippines Market

8 Proven Ways to Grow Freight and Logistics Business in the Philippines Market
Amit Maheshwari, Softlink Global CEO

The freight and logistics industry is a top contributor to the Philippines’ economy due to the country’s growing economy and the increasing need for the transportation of goods.

The Philippine freight and logistics industry is expected to grow to USD 23.7 Million by 2027, with a compound annual growth rate of 7.23% during the forecast period from 2022 to 2027. In research by Ken Research, the Philippines Logistics Market is expected to grow at a CAGR of 8.2%, 2022P- 2027F owing to the rapid improvement in the logistics infrastructure taken by the government.

However, the competition in this industry is fierce, and the logistics players need to find ways to grow and stand out in competition. With the right strategies, freight and logistics businesses in the Philippines can continue to thrive. Let us explore proven ways to grow your freight and logistics business in the Philippines market.

Focus on Customer Service

Customer service is one of the most critical aspects of any successful freight and logistics business. With the increase in new online buyers and the proliferation of online retailers in the Philippines expect their goods to get transported quickly, safely, and efficiently. Therefore, it’s essential to provide them with top-notch customer service, which includes prompt communication, reliable tracking, and quick resolution of any issues.

Investing in a customer relationship management (CRM) system can help you manage customer interactions more efficiently. It can help you keep track of customer information, communication, and feedback. Excellent customer service can build a loyal customer base that will continue to do business with you.

Leverage Technology

Technology has transformed the freight and logistics industry, making it more efficient and cost-effective.

With the right technology, you can seize more opportunities presented by the Philippines’ growing economic market, particularly in e-commerce. Moreover, to accelerate digital transformation with the introduction of the “Digital Rise Program”, the scope of the Philippines logistics market is huge. All-in-one freight and logistics software solutions like Logi-Sys can help you optimize your operations, improve visibility, and enhance customer service. So, to stay competitive, businesses need to leverage technology to streamline their operations, reduce costs, and increase efficiency. For example, investing in transportation management software (TMS) can help you plan and optimize routes, track shipments, manage inventory, and automate billing and invoicing. Additionally, it can provide valuable insights into your operations, helping you identify areas for improvement.

Establish Strategic Partnerships

Relationships are critical in the logistics industry. Establishing a strong relationship with suppliers, carriers, and customers can help your business run more smoothly and provide growth opportunities. Building strategic partnerships with other businesses in the industry can help you grow your business. Networking events and industry associations can provide a platform to build relationships and meet potential partners.

For example, partnering with carriers, freight forwarders, and warehouse providers can help you expand your service offerings and reach more customers.

When establishing partnerships finding businesses that share your values and have a complementary skill set is crucial. Working with partners that follow a similar vision can help create a more cohesive and effective supply chain.

Diversify Your Service Offerings

One of the best ways to grow freight and logistics business is to expand service offerings. A diverse range of services can help you reach a broader customer base and increase revenue. Consider offering additional services such as warehousing, distribution, and customs brokerage. This not only attracts new customers but also increases revenue from existing clients.

For example, you could offer warehousing and distribution services, customs clearance, and freight forwarding services.

By diversifying your service offerings, you can create a more comprehensive logistics solution for your customers. Additionally, it can help you differentiate yourself from your competitors and build a reputation as a full-service logistics provider.

Develop a Strong Online Presence

In today’s digital age, having a strong online presence is essential for any business. Developing a website, creating social media accounts, and investing in digital marketing can help you reach a broader audience and build your brand.

Your website should be easy to navigate and provide customers with essential information about your services. Additionally, it should be optimized for search engines, making it easier for potential customers to find you online.

Focus on Employee Training and Development

Investing in employee training and development can help you improve the quality of your services and create a more motivated and engaged workforce. By providing your employees with opportunities to learn and grow, you can help create a culture of continuous improvement.

Investing in your staff is essential for the growth of your business. Provide regular training and development programs to improve their skills and knowledge. Training programs could include safety, compliance, customer service and technology training. This can help increase efficiency, improve customer service, and reduce costs.

Implement Sustainable Practices

Sustainability has become a critical issue in the freight and logistics industry. By implementing sustainable practices, you can reduce your environmental impact and improve your reputation with customers who prioritize sustainability. Consider implementing eco-friendly processes such as using renewable energy sources and reducing carbon emissions. Sustainable practices like fuel-efficient vehicles, optimizing routes to reduce emissions and eco-friendly packaging materials. This not only benefits the environment but also attracts customers who prioritize sustainability. Additionally, you could consider partnering with suppliers and carriers who share your commitment to sustainability.

Stay updated with regulations

The logistics industry is heavily regulated, and businesses need to stay updated with the latest regulations to avoid penalties and fines. Ensure that your staffs get proper training on the latest regulations and compliance requirements.

In conclusion, the logistics industry in the Philippines is growing, and seizing more opportunities needs to find ways to stand out in the competition.

PREVIOUS COLUMN: Changing Dynamics of Logistics in Southeast Asia