Total Digitalization Is Inevitable

Amit Maheshwari, Softlink Global CEO
Amit Maheshwari, Softlink Global CEO

The COVID-19 pandemic has pushed customs broking and logistics companies to turn to technology for future proofing of their businesses.


Technology has helped companies of all sizes to be agile and more adaptive to business challenges. But in the emerging post-pandemic scenario just the automation of freight, customs broking and logistics business operations is simply not enough. Companies in the future will also require automation of all work processes. Anything short of total digitalization may prove harmful to a company’s chances of success.


Automation of work processes simply means automating everyday activities of employees, enabling seamless collaboration and communication. Every organization has its own work process that has evolved over the years. Not all activities are automated when the business automation is undertaken.

By introducing digitalization of the workflow, it is possible for companies to automate the entire work process so that total digitalization is achieved. Supplementary activities of employees also get digitalized with the workflow automation. Even the sales and on-field operations staff are absorbed in the automation system, eliminating all manual processes. The post-pandemic situation makes total digitalization inevitable if companies wish to emerge stronger.


Total digitalization will fundamentally change the way freight, customs broking and logistics companies operate and compete. Freight, customs brokers and logistics companies can aggressively expand their digital capabilities to fill the gaps of their current automation. Digitalization is an enabler that will allow companies to meet customer expectations across the supply chain effortlessly.


To stay ahead of the competition as well as thrive under a crisis like COVID-19, it is time for companies to accelerate implementation of total digitalization.