Any talk of disruption is bound to make many companies uneasy but the reasons for this has less to do with disruption and more to do with the company itself. A large number of companies, especially in the logistics industry, veer away from the idea of making technology central to their business strategy. This mindset critically impairs their ability to withstand strong technological influences that have a deep impact on the future course of the industry.
The digital age makes it necessary for companies to always be on top of their game. Even the slightest slip will allow competitors to chip away at their market share. To add to their woes, customers today are very open to replacements. Going digital brings about a slew of changes within the organization, making it battle-ready for challenges and safeguarding its hold on the market.
Constant service and performance improvements are essential for success in the logistics business. To leverage logistics competence and innovation through technology, an approach centered on technological readiness, technology products and platform is indispensable.
Technological readiness consists in having advanced systems and processes that can digitize the business as well as interfaces that ensure instant and seamless connectivity. Technology offers the ability to quickly respond to market requirements, shorten the time to market, and improve customer service.
To be synchronous with technological evolution requires a great amount of foresight and planning. Strong management and a commitment to implement change combined with the willingness of employees to work differently are central to the success of the strategy.
The right approach would be one of perseverance and a strong will to succeed. The use of new and sophisticated technologies means companies can transform their operations and the enterprise through innovative digital means that makes them highly efficient and productive. Replacing manual and semi-manual functions with predictive, analytical technology solutions accelerates organizational excellence.
There is some momentum in the logistics industry towards opening up to technology. Companies now see that the use of advanced systems, processes and analytical tools support the rapid flow of cross-functional information throughout the organization. This, in turn, helps scale growth, enhance company efficiency, and achieve a higher level of business performance.
Technology opens up great opportunities for logistics companies as it affords them space to focus on core competencies. The widespread adoption of technology and unbroken connectivity is changing the way customers in the supply chain want to communicate with their logistics service providers.
Customers expect to engage with their service providers seamlessly across multiple channels. The relationship is evolving into an interactive engagement where customers are serviced across integrated digital channels.
To improve their core competence, logistics companies need to scale up their mindset especially in the area of technological evolution. When this happens, technology will no longer cause disruption but spawn business progression. It will enable companies to continuously deliver innovative solutions that matter to their customers, and allowing them to be future-proof.
