PASIA appointed reseller of automation firm Laiye

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PASIA appointed reseller of automation firm Laiye
Image by Gerd Altmann from Pixabay
  • Intelligent automation firm Laiye has signed a reseller agreement with the Procurement and Supply Institute of Asia for a system that can help kick-start digital transformation of companies in the Philippines
  • Laiye’s Work Execution System is an automation system which provides partners with digital workers powered by machine learning and artificial intelligence
  • The agreement was signed with PASIA’s global solutions and services commercial entity, PASIA Shared Services Corp

Automation firm Laiye has signed a reseller agreement with the Procurement and Supply Institute of Asia (PASIA) for a system that aims to help kick-start digital transformation of companies in the Philippines.

Laiye fuels business growth while tackling post-pandemic disruptions in the workplace with its Work Execution System (WES), an automation system which provides partners with digital workers powered by machine learning and artificial intelligence. Laiye said WES brings human and digital systems into a collaborative alliance, leveraging technology’s efficiency and accuracy while unleashing employees from mundane tasks to be more creative and motivated.

It is one platform that is interoperable with any system. It functions in synchronized real time and is also open meta data versus closed, proprietary data.

The agreement was signed with PASIA’s global solutions and services commercial entity, PASIA Shared Services Corp.

“PASIA is excited to partner with Laiye and help businesses in the Philippines unlock the power of business automation. Deploying Laiye’s end-to-end Intelligent Automation solutions can significantly impact efficiency, productivity and growth. It frees up staff from mundane tasks to allow them to focus on more valuable, high-impact work,” PASIA chairman and chief executive officer Charlie Villaseñor said in a statement.

In a separate media briefing, Villaseñor said the partnership aims to enhance the workforce capabilities of companies in the Philippines, which he noted are still in the catch up mode in terms of digitalization and use of automation.

He added that the partnership supports the Philippine government’s thrust to increase digitalization.

For his part, Laiye general manager for Asia Pacific Gary Saw said: “The rapidly developing Philippines’ economy has tremendous opportunities for growth. This partnership between Laiye and PASIA will help businesses ramp up their digital transformation and gain a competitive edge in this dynamic market. PASIA’s specialist market knowledge, unrivaled relationships and sector expertise, together with its deep understanding of AI-powered Intelligent Automation, will be invaluable going forward.”

The Philippines is one of the world’s fastest-growing emerging markets, with its economy growing 7.6% in the third quarter of 2022. A recent report estimates digital transformation in the Philippines can unlock P5 trillion, or US$101.3 billion, worth of annual economic value by 2030.