Tuesday, January 25, 2022
HomeOpinionIT in LogisticsHow Can Logistics Companies Get Over Business Slack?

How Can Logistics Companies Get Over Business Slack?

Amit Maheshwari, Softlink Global CEO

We hear complaints quite often of slack in business of logistics and freight companies. The logistics business has always weathered the rough waters quite successfully and these times are no different. There is no doubt that the industry is going through a huge transformation. With changing customer needs there is enormous pressure on the logistics industry to take another look at its business models and take vigorous steps towards digitalization.


The enormous pressure to retain customers, grow new ones and enhance service capabilities drives many logistics and freight companies to look at ways to continue to transform digitally. But do all logistics and freight companies have the same view of digitalization? That is a question which goes to the root of all the woes by the industry today. It will not be wrong to say that only a minority in logistics industry have a clear view of  digitalization.


While many logistics and freight companies are still at the initial stage of their digital journey, or struggling to understand what path to take, a minority are sharpening their digital claws.


The main problem facing the majority of logistics and freight companies is the legacy systems weighing them down. Even those who have attempted to digitalize their business with a mix-’n-match of software do not see much advantage in their business. This could easily be seen as one of the major factors influencing the slack faced by most companies in the industry.


It is high time logistics and freight companies started looking at bringing their entire organization under one platform which a single software makes possible. Only then can they see substantial gains from digitalization.


A single software can make possible for logistics and freight companies to transform into a truly dynamic, versatile and competitive business. It inevitably leads to automating of processes, collaboration and transparency backed by deep insights.


Single software platforms give logistics and freight companies the ability to build upon their capabilities and at a substantially high cost effectiveness. Companies that adopt this trend are able to respond quickly to changing market conditions and with little risk. The accelerated responsiveness of the company shortens delivery times making it a totally lucrative proposition for the company.


There is no doubt that adoption and awareness of modern single software is now becoming more widespread. Some of the companies have already tasted the huge benefits the software has to offer in their effort to leap over business slack. It is time for the rest of the industry to step up.


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