Home » IT in Logistics » Growing Your Business With Informed Decision Making

Advancements in information technology have given freight and logistics companies access to previously unimaginable volume of information. This information can help them take a look at their business at a granular level and make use of the information for crucial planning and strategic decision making. The availability of large volumes of information and reporting tools can retrieve, analyze, transform and report data for business intelligence.


The freight forwarding industry is an excellent example of how business intelligence can change the way business is done. Due to the interdependence of processes and involvement of third parties, the use of business intelligence is of high importance in the industry. A freight forwarding ERP solution accumulates a variety of data on a daily basis as well as provides historical data. Using data to retrieve required information using powerful reporting tools available in the ERP has helped numerous freight and logistics companies improve decision-making process.


Using key performance indicators or KPIs to monitor the performance of a variety of business-critical parameters is an essential benefit of the information reporting system. Keeping track of key parameters such as sales forecasting KPIs, transportation KPIs, warehousing KPIs etc allows business managers to fine tune operations toward service improvement and cost savings.


The ultimate objective of any business is to provide the best service to customers in order to drive profitability. Maintaining existing customers through satisfactory service is as important as acquiring new ones. Reports generated using data in an ERP system helps freight forwarders identify customer business patterns, offering greater visibility into what customers want, when they want it, and how they want it. This inside knowledge can turn into direct profit for a company by leveraging existing data on consumer habits and maintaining valuable customers. A 3PL company can apply customer insights to understand which customers are more profitable in terms of cooperation and timely payments.


Reports from freight forwarding solutions help enhance supply chain management with the effective use of data. Investment in such a system can pay for itself by helping decision makers identify areas for cost savings. For example, freight forwarders can use reports to measure vendor performance and perform vendor comparison to select the best vendor for any particular shipment. Historical reports can also help optimize the freight rate and, in turn, better negotiate prices.


With informed decision making, freight forwarders can achieve full coordination, collaboration, and visibility, so they can streamline workflows, reduce expenses, and optimize performance and service. A freight forwarding ERP software gives the management a multidimensional view of company processes which empowers them to make informed decisions, helping guide the company on the path of robust growth.

No comments yet... Be the first to leave a reply!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please support the site
By clicking any of these buttons you help our site to get better
Social PopUP by SumoMe
Copy Protected by Chetan's WP-Copyprotect.