Transport
Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz Transport
Group (October 13, 2003)
(Second
and last part of a speech delivered at the recently
concluded Distribution Management Association of the
Phils. annual convention.)
There
are some customers who will take every opportunity to
take advantage of the service provider. Some customers
will refuse delivery because of:
¥ limited storage
¥ payment is not ready
¥ they did not order even if you show the p.o. with
their signature
In
case of payments some customers go to odds like these:
¥ customer refuses to sign documents as proof of
acceptance then questions validity of documents upon
collection
¥ customers change payment terms at their will and
some intentionally write the wrong amount in figures
from the amount in words to prolong payment terms
Imagine
these other scenarios:
¥ partial acceptance of deliveries (they order in
bulk then accept what they feel needed "palengke
or supermarket style")
¥ some customers have a storage warehouse on the
third floor of the building and they ask couriers to
bring the cargo up even if it's a truckload deliveryÉ
One customer even forbidding the use of the elevator.
¥ some customers require delivery personnel to place
stocks on their shelves.
Advantages
of single stocking point vs. multiple warehousing
Before I talk about the advantages, let me first define
both terms. Single stocking point distribution is a
concept where costly inventories are reduced by building
up the primary inventories and eliminating secondary
inventories to provide products and supplies just-in-
time to the end customers. Off hand, the increase in
primary inventory is about 15% in lieu of the elimination
of costly cross docking facilities and about 35% reduction
in inventory requirements.
Multiple
warehouse distribution is maintaining several warehouses
in major hubs and stocking secondary inventories so
supplies or products are there when needed.
Now
let us talk about the advantages.
With single stocking point distribution, operating,
manpower, fixed cost (power, rent, etc), inventory (red
to 30%), security (improved due to less handling), logistics,
and maintenance costs are reduced because processes
are streamlined, less handling of cargo, reduction of
damages and pilferages and most important better information
flows. This enables the distributors to focus more on
their customers needs and requirements, which translates
to better sales and customer relationships.
We've
been told we are actually delivering faster from the
single stacking point than when the warehouses were
actually in the branches using the multiple warehouse
model.
Advantages
of ad valorem
Advalorem charging refers to the method of determining
freight rate based on the declared value of the shipment.
The
greatest advantage of advalorem charging is that you
do away with the actual weighing and measuring of the
cargo. Without having to weigh and measure the cargo,
the customer can:
A. Easily determine actual transportation cost ahead
of time
B. Process billings faster as reconciliations reconciliations
are no longer necessary.
C. Forecast accurate budgetting of distribution costs
based on percentage of total sales
With
advalorem charging the low- valued product does not
subsidize the high-valued product. The proper mode of
transportation is easily determined based on value.
High-valued products like pharmaceuticals can be justified
sending via air versus a consumer product which can
be sent through sea.
With
the simplified rate structure of advalorem charging,
there will be no other complex add-ons charges like
insurance, handling, arrastre, etc, etc.
Involvement
of technology and information in Philippine distribution
Customers now are becoming more and more demanding in
terms of speedy access to information. With the way
technology is growing, customers need up to the second
information as they want to know what is happening to
their cargo, when it's happening and as it is happening
as if it were their children or their husbands.
Now
that we have the web and the internet, the number of
customers who access the information when they want
it and how they want it is also fast growing.
Automation
is key to gettting the right information. In my years
of experience, the minute there is manual intervention
in the information, the results proved to be different.
Pag sinabing (When you say) 99% yung performance, yung
totoo pala (it's only) 75% lang. Parang report card
natin nung (Just like our report card in)college.
All
these needs, wants and expectations call for automation
of manual processes of the service provider so that
customers will be able to access information or place
an order without having to wait for a customer service
representative to assist them.
While
customers access our system for their own business decision
needs, we on the enterprise level use real-time information
about our customer activities. With this information
we are able to analyze their behavior and anticipate
their future needs. We do not only give delivery information
but accurate exception-based information - not just
raw data, but intelligent information presented in a
timely and accurate manner. Examples of these are unsuccessful
deliveries due to:
¥ maybe payment was not ready
¥ maybe no p.o. or invoice
¥ wrong order
¥ overserving
¥ short serving
¥ consignee not around
Aside from using the system to be in tune with the changing
customer requirement, we use it also to ensure that
we achieve our efficiency targets all the time by monitoring
the critical aspects of our operations.
The
bottom line is that although our customers are not in
the business of transportation and logistics, information
from our system enables to them understand and make
important business decisions. Our job is to minimize
the time and effort the customers have to spend on these
functions so they can produce and market their products
competitively.
This,
however, is not one way. The customer must understand
that the relationship with your distribution company
is more like a partnership rather than a customer.
Transparency
will surely do its part in fullfilling both your objectives.
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Transport
Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz Transport
Group
(October 6, 2003)
(The
following speech was delivered at the recently concluded
Distribution Management Association of the Phils. conference
at the EDSA Shangri-La.)
Do
we all agree that we want to lower our costs by working
less, having more information, and increasing our performance?
For
years we have been looking for this solution. For years
we have been experimenting and every year, we just worked
harder and harder and kept defending our increase in
logistics cost during our budget hearings. Not sure
if the information we had was accurate. It came to a
point where the survival of the company might have been
dependant on the distribution cost. Sounds familiar?
Logistics,
distribution, third party logistics, fourth party logistics,
etc. What does this all mean and most importantly what
does this all mean to you in our local setting.
Logistics
is the process of planning, implementing and controlling
the efficient and effective flow and storage of goods,
services and related information from point of origin
to point of consumption for the purpose of conforming
to customer requirements.
The
closest and simplest definitiion of logistics I have
ever come across is that it is the coordination of 4
elements
1. Inventory
2. Transportation
3. Facilities
4. Information
It
is important that we understand how each of these individually
works, but at the end of the day, the interplay of these
elements is what matters most.
I
won't dwell too much on what logistics is and how this
applies to your businesses, as I believe this has already
been discussed lengthily in yesterday's session.
What
I want to share with you are the rudiments of Philippine
distribution and paint you the picture of what it is
like distributing in this side of the globe.
I will also share with you the advantages of single
stocking point distribution vs multiple warehousing.
I will then move on to the advantages of advalorem vs.
per kilo and per cubic meter charging.
And
finally, emphasize the involvement of technology and
information in the efficient distribution of goods.
As
I go through each of these four topics, I will share
with you our personal learning experiences in the Aboitiz
transport group.
Intricacies
of Philippine distribution
Distribution plays an important part in our economic
progress. As a trading nation, our country needs an
efficient and cost-effective system of goods distribution
by air, land and sea so that it can successfully compete
globally.
Distribution
is critical to the state of supply for the basic essentials
of life such as food, drink and shelter as much as luxury
products. It sets the parameters for market diversity
and consumer choice thereby driving competitiveness,
jobs and progress.
With
this rationale, I would like to explain what it's like
to distribute in our country.
A.
Let me begin with the road network situation in
the country.
Our present road network in Metro Manila is not designed
to effect efficient distribution. Most of our roads
here are very much a single lane thoroughfare with the
exception of EDSA, C5, C3, C4, Macapagal and the like.
But even with these improvements we still need to see
enhancement in our traffic situation. The average travel
speed in Metro Manila is about 13 km/hr.
This
is not a problem in the provinces where traffic generally
matches the design of the road network.
To
date, 75% of distribution traffic is moved through these
roads, which are not designed to handle the present
volume, not to mention future growth. There is much
route planning and road expansion but no much implementaton.
As proof, we have the truck ban, odd-even scheme and
just recently the re-implementation of the yellow lane
for puvs. Truck routes or alternate routes are not enough.
With these, distributors are confined to sending smaller
trucks to make deliveries which in effect increases
their distribution costs because instead of making a
single delivery with a single vehicle you are forced
to make single drop of points with several vehicles.
On
the economic side, trade volumes in some destinations
are small, which limit the frequency of distribution
and increase the cost. Example: If you deliver 10 boxes
to Vicol using a four-wheeler truck, it will cost you
a minimum of P15,000. Since there is minimum volume
of cargo on the way back, the rate southbound covers
the return trip of the truck. To cover the cost, distributors
are forced to consolidate and doing this, delivery leadtime
is affected.
Add
to these, the road repairs and diggings, which lack
proper coordination. Diggings last month by telephone
companies will be dug later by water companies.
On
top of all these are undisciplined drivers with no road
courtesy. It is amazing how for such a respectful culture,
Tita, Tito, Ate, Kuya, Manong, Manang etc, there is
absolutely no respect for each other on the road by
both cars and pedestrians.
Current
state of air industry
Our air industry has limited capacity for cargo. During
peak season, passengers with more baggage are prioritized
which results in lesser allocation for air freight cargo.
If you are a forwarder your cargoes almost always get
bumped off. To prevent this, cargoes should be at the
airline early or too early to ensure loading and avoid
getting off loaded.
Our
domestic air infrastructure is not well developed. To
date, we have 7,100 islands but only 87 airports nationwide.
One of the reasons for this is that in most ports the
local trade and passenger volume do not justify the
cost of calling in that particular area. They often
experience cancellation of flights due to low passenger
volume in the guise of technical problems. In some ports
that cannot really accommodate big commercial airlines
their only option is to ship their goods by sea or land.
Customers
have to deliver the cargo to the service provider on
a specified time. That's why we have cut-off times and
if you miss the first or second flight you have no chance
of delivering the cargo on time. Some customers have
specified window times of acceptance -usually in the
morning leaving less room for flexibility in terms of
cargo acceptance and cargo delivery.
The
postal structure
In a culture where everybody knows everybody, there
is no need to have a set structure for addresses or
so we think. The whole town knows that Aling Petra lives
in the house with a giant Balete tree beside the church.
In this age of email and internet, there are still areas
without clear addresses. Streets are not named, residences
do not have numbers, and landmarks serve as locating
codes. This is true in urban areas especially true in
the far flung areas of the country. Even with the zip
code campaign of the government, majority of the population
does not use proper zip codes. Imagine how hard it is
to deliver without the proper information to guide you.
B. The culture of business transaction in the country
In
our country the level of trust between customers and
service providers is low. We need to have proof of deliveries
before we can collect from our customers. Physical invoices
must be returned to the shipper as opposed to efficient
electronic mail in other developed countries.
In
some customers, delivery takes a considerable amount
of time. I was once talking to a mall owner and told
her of the problem where a delivery truck that is delivering
a 40-foot container and a delivery truck delivering
one box fall in the same line. She was shocked. I then
off course recommended to her to put an express lane.
A scenario like this breeds red tape in order to fulfill
the delivery.
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