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In Their View is a freewheeling discussion of the day's burning issues. Open to anyone who has anything to say about the transportation and logistics industry in the Philippines.

You are now in: In Their View Archive : 2003 Q4


 

Launch of Ateneo-FEDFAP Institute for Logistics and Transportation Management (December 8, 2003)

By ANGELITO E. COLONA, ASEAN Federation of Forwarder Associations (AFFA) Chairman (This speech was delived on Decem-ber 4 at the launch of the Ateneo-FEDFAP Institute for Logistics and Transportation Management at the Vivere Suites in Muntinlupa.)

It is with a great sense of satisfaction and history that I stand before you today.

Satisfaction because we have gone a long way in realizing one of our industry's cherished dreams: professionalizing our industry. I remember how fearful we were in taking those initial hesitant steps when we formally established a Training Center in 1998, borrowing training rooms of members to conduct our courses.

I remember us all putting up brave faces when we decided to institutionalize our dream by renting some 120 square meters of office at PAIR Pags to put up our Association's Training Center even as we were all terrified on how we will be able to sustain the initiative financially. Where will we get the money for the rental?… the instructors?… and a lot of myriad things. Yet we are here today with a Training Center that is IATA-endorsed, a pool of professional trainors for both air and seafreight courses. We have consolidated our industry resources and have merged our individual associations into a Federation. All because for these past years, difficult though they may have been, the members kept faith and believed in the value of what we have been doing.

Many helping hands were offered, generously, graciously, by everybody; some leading, others engaging in constructive criticism, everybody encouraging, lending quiet support in any manner they can. As in the past, when we were just starting, again we find ourselves at a crossroad. We find ourselves at a defining moment. In the past we all shared and believed and pursued a dream…a vision. We have relentlessly pursued it with a single mindedness through many Board changes in our organizations and the innumerable meetings and discussions among ourselves in the industry and with those organizations and institutions we engaged to accomplish the vision.

Then we wanted to address our immediate industry requirement of developing technically proficient human resources. This we did by developing short courses and putting up a Training Center. We worked hard to bring up the quality of our training to world standards resulting in our successfully having the Training Center IATA-endorsed. Having succeeded in addressing our short-term goal, we are now poised to address the other half of our dream and really define our industry as well as ourselves for the years to come. From now on, the outlook will be long term; the journey thus longer, more perilous and perhaps harder. Our ambition is greater, more complex.

We want to transform our industry into a profession by putting up a degreed course in a similar manner that accounting or medicine are professions. We want practitioners in this business to be recognized professionals as well as experts. We can accomplish this two ways: we either put up our own school and offer a degreed course in logistics and transportation or engage and partner with an educational institution to do so. Putting up a school though, given the various requirements and the logistics, would be almost impossible for us to manage. We are after all forwarders and logistics/transportation practitioners, not educators. The most practical option then would be to engage an existing educational institution and partner with it. In the past we approached UP's Institute of Transportation to broach the idea of creating an MBA course in Logistics and Transportation in a CEO convocation. They initially agreed to the partnership only to later develop cold feet because they were afraid the initiative would eat into their budget. The discussion therefore went nowhere.

After an invitation to give a talk on the role of transportation and creating efficient channels of distribution for exports ar De La Salle University, discussions were again opened for a FEDFAP-De La Salle arrangement to jointly develop an MBA course. But like the UP initiative, the discussions went nowhere and died for lack of commitment by De La Salle. The experience had made us wary. We backed off from further pursuing the initiative as we seemingly couldn't find a committed partner. That was until an initial discussion with Ateneo's Center for Continuing Education and industry associations FEDFAP and CCBI was initiated by PortCalls. In the discussion we signified our interest in putting up an MBA program and, later should it be possible and practicable, an undergraduate course. Even then Ateneo signified its interest in pursuing and realizing the concept. Given, however, our previous frustrating experiences, we wanted to make sure of the commitment of Ateneo. We purposely put off pursuing the initiative for almost a year, wanting to see how enthusiastically Ateneo would pursue the idea of an industry partnership. It literally became a reversal of roles, with FEDFAP playing hard to get and Ateneo pursuing the idea of partnership, never showing any sign of flagging or giving up. It became obvious: we have finally found our committed partner! And so we stand here today in a historic and defining moment… for our industry, for our association, for ourselves! We stand at the edge of realizing the last part of our vision… of our dream. We will be forming men and women who are not only professionals in the discipline of logistics and transportation but experts… men and women who can rightfully claim to such a title because they have acquired the proficiency and skills that such a title implies and requires. Hopefully with this initiative, we will form legions of such experts. For ours is an industry that is vital and critical to the life of our country.

We are the guardian of its economic lifeblood for we make sure that the channels of distribution for commerce and services are operative and always healthy and efficient. It is obvious that without these channels, there is economic death. It may not be a glamorous industry. Most often what we do is invisible. But it is vital and strategic and necessary, something the country cannot do without. The country therefore requires and deserves only the best… people who are compleat professionals. It is therefore with great pleasure to welcome all of you today. This is our celebration, a congratulations to all of us for dreaming for the country.

And not just silently dreaming and standing there and doing nothing about the dream but making sure that the dream is fulfilled and realized. God bless us all in this our collective endeavor.

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Mode of maritime transportation and required facilities (November 3, 2003)

By COL. LEONARDO ODO„O, (Ret.),
Executive Director, Philippine Interisland Shipping Association
(The following was a speech delivered at a recent JICA port development workshop.)

I congratulate the DOTC, together with JICA, for initiating this important project leading to the crafting of a master plan for our national ports system. As a shipping man, I am encouraged to see our government finally getting its act together and putting rhyme and reason to how we develop ports around our islands. With a formal and official plan in place, I suppose we will not again go astray building ports where there is hardly any cargo - just because some politicians want them - and leaving North Harbor, the busiest port in this country, as primitive as it was 50 years ago.

When the JICA study team came to see me a few months back for some inputs for their study, I remember saying that while the JICA project was extremely important and must proceed quickly, I thought that a framework for the development of our national merchant fleet was the "chicken that should come before the egg" - which is the ports system master plan. For how can we intelligently design ports if we are not sure what type and size of vessels will use those ports and what cargoes will be carried by those vessels. And so, when the JICA team asked me to speak today on "Mode of Maritime Transportation and the Required Facilities", I agreed. I find this to be a perfect opportunity to share my views on the modes of maritime transportation to be considered in the master plan for our ports system, as well as in the framework for a national fleet development plan which I suggest our government formulate soon.

The Need for Regional RORO Ferry Linkages
A major thrust of our government's economic development policy is to accelerate countryside development and to develop self-sustained island and regional economies. This would require connecting undeveloped and underdeveloped islands and regions in the country to centers of social and economic activities. Our best option, I believe, is to set up regional networks of RORO ferry links with a fleet of optimum-size RORO ferries carrying interisland trade and people between RORO ports in strategic locations. I am in effect reiterating the recommendation of the JICA team which did the study in 1992 on the Nationwide RORO Transport System Development.

Proposed RORO Ferry Links and Facilities
To my mind, some of the more important links that need to be developed or further developed as part of a whole RORO ferry network are the following:

¥ The 300-GRT, 300-passenger, 30-vehicle RORO ferries may be ideal for ferry-distance RORO links, or those between two ports accessible to each other within a sailing time of three hours or less. I remember taking this type and size of ferry on a number of trips I made in the past from Imabari City to Shimonoseki in Japan. Bigger-capacity RORO ferries can be considered for longer RORO links.

¥ RORO ferry ports should be built in selected localities that could best enhance development and urbanization of adjacent hinterland areas. Instead of building a port in each town as every local politician would demand, we should build road networks to link hinterland towns to RORO ports. That could be cheaper than building a port in every municipality and should stimulate development in areas to be traversed by the new roads.

¥ As each regional RORO ferry system infrastructure is developed, the wooden-hulled vessels that now serve many of the links should be phased out progressively. Not only will the phase-out make for a safer Philippine fleet. It could render steel-hulled vessel service financially viable with none of those primitive wooden-hulled vessels providing cutthroat competition that, in the end, compromises safety.

Moving People and Cargo around the Archipelago
The following depicts how people and cargo can move all around our archipelago once the regional RORO ferry networks are linked with existing trunk routes:

¥ the Philippine-Japan Friendship Highway (PJFH) which is the Eastern seaboard trunk route from Manila all the way to Davao;

¥ the East-West trunk route connecting the PJFH from Samar thru Leyte, Cebu and Negros to the Northwestern tip of Panay Island;

¥ the new Strong Republic Nautical Highway, which is the Western seaboard trunk route from Manila to Dapitan on the northwestern tip of Mindanao, and which connects to the East-West trunk route at Kalibo Aklan on the Northwestern tip of Panay Island; and

¥ the major sea links from Manila to Cebu, Iloilo, Bacolod, Cagayan de Oro, Davao and General Santos.

Alternatives to ROPAX Vessel Operation
When the domestic shipping industry was deregulated in 1996, our liner sector responded with the introduction of modern RORO-passenger or ROPAX vessels in the major routes: specially from Manila to Cebu, to Iloilo and to Bacolod. The modernization of our national fleet finally began, thanks to the major players who tried, and are still trying, to outdo one another with bigger, younger, and more luxurious vessels.

As alternative modes of transportation in routes with high-density passenger and cargo traffic, I propose pure passenger service with day ferries, or vessels without cabins, and pure container service with gearless vessels.

I actually have reservations about continuing the deployment in the domestic market of expensive ROPAX vessels with cabins and other passenger facilities found in luxury liners. This is because the great majority of our passengers traveling by sea from the outports to Manila and back are not tourists or vacationists. The typical passenger just wants to get to his destination quickly, unmindful of the kind of amenities he finds when he goes aboard. Many of our passengers, in any case, are unable to pay for cabin accommodations. Those who can generally travel by air.

From what I know, the cabins and facilities of our typical ROPAX vessels could cost up to 50% of total project outlay to refurbish and to refit, and could eat up up to 50% of usable ship space - but are underutilized outside of peak passenger seasons, except in the case of a few of our ROPAX vessels which I know to be performing very well. I have sailed on one of them.

Day ferries fitted with airline-type seats and offering nothing more fancy than the kind of cabin service and facilities which airlines provide economy-class passengers should theoretically be less expensive to build and less expensive to maintain and to operate than the high-end ROPAX vessels we have. And they certainly can accommodate more paying passengers per square meter of usable ship space.

Day ferries cruising at 25 knots can do Manila-Cebu in 16 hours; Manila-Iloilo and Manila-Bacolod in much less time, but still more than four hours. We need to amend our present regulation making lying accommodations in passenger ships compulsory for sea travel in excess of four hours. That regulation is outdated since we all know now that on transpacific flights which take up to 16 hours, Filipino passengers do not complain of not being able to lie on a bed or on a bunk while in flight. Neither do our local passengers traveling by land to Leyte from Manila for 20 hours or more on very cramped buses.

For our cargo trade in the high-density routes, I propose deployment of gearless container ships in lieu of conventional LOLO vessels once North Harbor and the rest of the domestic ports in major routes are equipped with quay cranes. It should not be difficult to see that gearless container ships are less expensive to build and less expensive to maintain and to operate than geared vessels. And, with quay cranes able to handle up to 25 boxes an hour compared to the 10 or so boxes that geared container ships and conventional LOLO vessels can do at the most, those gearless ships can be turned around much faster for higher productivity.

Tonnage for Trade with Asian Countries
As part of our maritime industry's announced vision to carry 50% of cargoes in the Philippines' trade with countries in the East Asian region by the year 2010, additional tonnage should be brought into the national fleet inventory, including the following:

¥ 500-600 TEU feeder ships for our containerized trade

¥ 5,000-10,000 DWT general cargo ships for our tramp trade
¥ A few panamax vessels for our coal trade

Intermodal Service on the
Manila-Davao Link
Cagayan de Oro and Davao are now linked by a 300-kilometer newly completed highway which could be negotiated by cargo trucks in 10 to 12 hours and by passenger buses in about six hours. It is time we try the intermodal transport of cargo and passengers between Manila and Davao: by sea between Manila and Cagayan de Oro and by land between Cagayan de Oro and Davao.

A preliminary cost comparison shows negligible difference in freight and passage costs but the saving in transit time is significant: up to 24 hours for passengers and up to 20 hours for cargo. In any case, there are potential cost savings: one, from lower trucking rates, once the Davao-Manila backhaul traffic is developed and, two, in port handling costs if direct-to-truck unloading and direct-to-ship loading is done.

Many of our ROPAX as well as LOLO vessels which ply the 800-mile Manila-Davao route sail underloaded, except in peak seasons. It is so much waste of fuel and ship time. Let us try the intermodal option, have a much shorter sea leg and allow trucks and buses to perform the rest of the service over land at conceivably lower cost. Then, combining Davao cargo and passengers with Cagayan de Oro cargo and passengers will increase traffic volume on the Manila-Cagayan de Oro leg, improve vessel utilization and reduce overall shipping cost drastically.

For this intermodal service, the port in Cagayan de Oro should provide additional truck holding areas as well as bus terminals within the port zone for layover and transfer of passengers.

Summary of recommendations
In closing, allow me to summarize my proposed inputs for your master plan study:

¥ Undeveloped islands and regions to be linked by RORO ferries to centers of commerce

¥ RORO ports only in strategically-located towns

¥ Road network to connect hinterland to RORO ports

¥ Pure cargo - Pure passenger service in developed routes

¥ Day ferries as alternative to ROPAX vessels

¥ Gearless container ships in lieu of conventional LOLO vessels

¥ Quay cranes for major domestic ports

¥ Feeder ships and mini-bulk carriers for Asian trade

¥ Intermodal service between Manila and Davao

Disclaimer
Finally, for the sake of good order, I would like to declare that the views I have presented today are entirely my own and do not necessarily reflect the official position of the Philippine Interisland Shipping Association.

Thank you.

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Transport Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz Transport Group (October 13, 2003)

(Second and last part of a speech delivered at the recently concluded Distribution Management Association of the Phils. annual convention.)

There are some customers who will take every opportunity to take advantage of the service provider. Some customers will refuse delivery because of:
¥ limited storage
¥ payment is not ready
¥ they did not order even if you show the p.o. with their signature

In case of payments some customers go to odds like these:
¥ customer refuses to sign documents as proof of acceptance then questions validity of documents upon collection
¥ customers change payment terms at their will and some intentionally write the wrong amount in figures from the amount in words to prolong payment terms

Imagine these other scenarios:
¥ partial acceptance of deliveries (they order in bulk then accept what they feel needed "palengke or supermarket style")
¥ some customers have a storage warehouse on the third floor of the building and they ask couriers to bring the cargo up even if it's a truckload deliveryÉ One customer even forbidding the use of the elevator.
¥ some customers require delivery personnel to place stocks on their shelves.

Advantages of single stocking point vs. multiple warehousing
Before I talk about the advantages, let me first define both terms. Single stocking point distribution is a concept where costly inventories are reduced by building up the primary inventories and eliminating secondary inventories to provide products and supplies just-in- time to the end customers. Off hand, the increase in primary inventory is about 15% in lieu of the elimination of costly cross docking facilities and about 35% reduction in inventory requirements.

Multiple warehouse distribution is maintaining several warehouses in major hubs and stocking secondary inventories so supplies or products are there when needed.

Now let us talk about the advantages.
With single stocking point distribution, operating, manpower, fixed cost (power, rent, etc), inventory (red to 30%), security (improved due to less handling), logistics, and maintenance costs are reduced because processes are streamlined, less handling of cargo, reduction of damages and pilferages and most important better information flows. This enables the distributors to focus more on their customers needs and requirements, which translates to better sales and customer relationships.

We've been told we are actually delivering faster from the single stacking point than when the warehouses were actually in the branches using the multiple warehouse model.

Advantages of ad valorem
Advalorem charging refers to the method of determining freight rate based on the declared value of the shipment.

The greatest advantage of advalorem charging is that you do away with the actual weighing and measuring of the cargo. Without having to weigh and measure the cargo, the customer can:
A. Easily determine actual transportation cost ahead of time
B. Process billings faster as reconciliations reconciliations are no longer necessary.
C. Forecast accurate budgetting of distribution costs based on percentage of total sales

With advalorem charging the low- valued product does not subsidize the high-valued product. The proper mode of transportation is easily determined based on value. High-valued products like pharmaceuticals can be justified sending via air versus a consumer product which can be sent through sea.

With the simplified rate structure of advalorem charging, there will be no other complex add-ons charges like insurance, handling, arrastre, etc, etc.

Involvement of technology and information in Philippine distribution
Customers now are becoming more and more demanding in terms of speedy access to information. With the way technology is growing, customers need up to the second information as they want to know what is happening to their cargo, when it's happening and as it is happening as if it were their children or their husbands.

Now that we have the web and the internet, the number of customers who access the information when they want it and how they want it is also fast growing.

Automation is key to gettting the right information. In my years of experience, the minute there is manual intervention in the information, the results proved to be different. Pag sinabing (When you say) 99% yung performance, yung totoo pala (it's only) 75% lang. Parang report card natin nung (Just like our report card in)college.

All these needs, wants and expectations call for automation of manual processes of the service provider so that customers will be able to access information or place an order without having to wait for a customer service representative to assist them.

While customers access our system for their own business decision needs, we on the enterprise level use real-time information about our customer activities. With this information we are able to analyze their behavior and anticipate their future needs. We do not only give delivery information but accurate exception-based information - not just raw data, but intelligent information presented in a timely and accurate manner. Examples of these are unsuccessful deliveries due to:
¥ maybe payment was not ready
¥ maybe no p.o. or invoice
¥ wrong order
¥ overserving
¥ short serving
¥ consignee not around
Aside from using the system to be in tune with the changing customer requirement, we use it also to ensure that we achieve our efficiency targets all the time by monitoring the critical aspects of our operations.

The bottom line is that although our customers are not in the business of transportation and logistics, information from our system enables to them understand and make important business decisions. Our job is to minimize the time and effort the customers have to spend on these functions so they can produce and market their products competitively.

This, however, is not one way. The customer must understand that the relationship with your distribution company is more like a partnership rather than a customer.

Transparency will surely do its part in fullfilling both your objectives.

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Transport Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz Transport Group
(October 6, 2003)

(The following speech was delivered at the recently concluded Distribution Management Association of the Phils. conference at the EDSA Shangri-La.)

Do we all agree that we want to lower our costs by working less, having more information, and increasing our performance?

For years we have been looking for this solution. For years we have been experimenting and every year, we just worked harder and harder and kept defending our increase in logistics cost during our budget hearings. Not sure if the information we had was accurate. It came to a point where the survival of the company might have been dependant on the distribution cost. Sounds familiar?

Logistics, distribution, third party logistics, fourth party logistics, etc. What does this all mean and most importantly what does this all mean to you in our local setting.

Logistics is the process of planning, implementing and controlling the efficient and effective flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of conforming to customer requirements.

The closest and simplest definitiion of logistics I have ever come across is that it is the coordination of 4 elements
1. Inventory
2. Transportation
3. Facilities
4. Information

It is important that we understand how each of these individually works, but at the end of the day, the interplay of these elements is what matters most.

I won't dwell too much on what logistics is and how this applies to your businesses, as I believe this has already been discussed lengthily in yesterday's session.

What I want to share with you are the rudiments of Philippine distribution and paint you the picture of what it is like distributing in this side of the globe.

I will also share with you the advantages of single stocking point distribution vs multiple warehousing.

I will then move on to the advantages of advalorem vs. per kilo and per cubic meter charging.

And finally, emphasize the involvement of technology and information in the efficient distribution of goods.

As I go through each of these four topics, I will share with you our personal learning experiences in the Aboitiz transport group.

Intricacies of Philippine distribution
Distribution plays an important part in our economic progress. As a trading nation, our country needs an efficient and cost-effective system of goods distribution by air, land and sea so that it can successfully compete globally.

Distribution is critical to the state of supply for the basic essentials of life such as food, drink and shelter as much as luxury products. It sets the parameters for market diversity and consumer choice thereby driving competitiveness, jobs and progress.

With this rationale, I would like to explain what it's like to distribute in our country.

A. Let me begin with the road network situation in the country.
Our present road network in Metro Manila is not designed to effect efficient distribution. Most of our roads here are very much a single lane thoroughfare with the exception of EDSA, C5, C3, C4, Macapagal and the like. But even with these improvements we still need to see enhancement in our traffic situation. The average travel speed in Metro Manila is about 13 km/hr.

This is not a problem in the provinces where traffic generally matches the design of the road network.

To date, 75% of distribution traffic is moved through these roads, which are not designed to handle the present volume, not to mention future growth. There is much route planning and road expansion but no much implementaton. As proof, we have the truck ban, odd-even scheme and just recently the re-implementation of the yellow lane for puvs. Truck routes or alternate routes are not enough. With these, distributors are confined to sending smaller trucks to make deliveries which in effect increases their distribution costs because instead of making a single delivery with a single vehicle you are forced to make single drop of points with several vehicles.

On the economic side, trade volumes in some destinations are small, which limit the frequency of distribution and increase the cost. Example: If you deliver 10 boxes to Vicol using a four-wheeler truck, it will cost you a minimum of P15,000. Since there is minimum volume of cargo on the way back, the rate southbound covers the return trip of the truck. To cover the cost, distributors are forced to consolidate and doing this, delivery leadtime is affected.

Add to these, the road repairs and diggings, which lack proper coordination. Diggings last month by telephone companies will be dug later by water companies.

On top of all these are undisciplined drivers with no road courtesy. It is amazing how for such a respectful culture, Tita, Tito, Ate, Kuya, Manong, Manang etc, there is absolutely no respect for each other on the road by both cars and pedestrians.

Current state of air industry
Our air industry has limited capacity for cargo. During peak season, passengers with more baggage are prioritized which results in lesser allocation for air freight cargo. If you are a forwarder your cargoes almost always get bumped off. To prevent this, cargoes should be at the airline early or too early to ensure loading and avoid getting off loaded.

Our domestic air infrastructure is not well developed. To date, we have 7,100 islands but only 87 airports nationwide. One of the reasons for this is that in most ports the local trade and passenger volume do not justify the cost of calling in that particular area. They often experience cancellation of flights due to low passenger volume in the guise of technical problems. In some ports that cannot really accommodate big commercial airlines their only option is to ship their goods by sea or land.

Customers have to deliver the cargo to the service provider on a specified time. That's why we have cut-off times and if you miss the first or second flight you have no chance of delivering the cargo on time. Some customers have specified window times of acceptance -usually in the morning leaving less room for flexibility in terms of cargo acceptance and cargo delivery.

The postal structure
In a culture where everybody knows everybody, there is no need to have a set structure for addresses or so we think. The whole town knows that Aling Petra lives in the house with a giant Balete tree beside the church. In this age of email and internet, there are still areas without clear addresses. Streets are not named, residences do not have numbers, and landmarks serve as locating codes. This is true in urban areas especially true in the far flung areas of the country. Even with the zip code campaign of the government, majority of the population does not use proper zip codes. Imagine how hard it is to deliver without the proper information to guide you.

B. The culture of business transaction in the country
In our country the level of trust between customers and service providers is low. We need to have proof of deliveries before we can collect from our customers. Physical invoices must be returned to the shipper as opposed to efficient electronic mail in other developed countries.

In some customers, delivery takes a considerable amount of time. I was once talking to a mall owner and told her of the problem where a delivery truck that is delivering a 40-foot container and a delivery truck delivering one box fall in the same line. She was shocked. I then off course recommended to her to put an express lane. A scenario like this breeds red tape in order to fulfill the delivery.

You are now in: In Their View Archive : 2003 Q4
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