Transport
Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz
Transport Group (October 13, 2003)
(Second
and last part of a speech delivered at the recently
concluded Distribution Management Association
of the Phils. annual convention.)
There
are some customers who will take every opportunity
to take advantage of the service provider. Some
customers will refuse delivery because of:
¥ limited storage
¥ payment is not ready
¥ they did not order even if you show the
p.o. with their signature
In
case of payments some customers go to odds like
these:
¥ customer refuses to sign documents as proof
of acceptance then questions validity of documents
upon collection
¥ customers change payment terms at their
will and some intentionally write the wrong amount
in figures from the amount in words to prolong
payment terms
Imagine
these other scenarios:
¥ partial acceptance of deliveries (they order
in bulk then accept what they feel needed "palengke
or supermarket style")
¥ some customers have a storage warehouse
on the third floor of the building and they ask
couriers to bring the cargo up even if it's a
truckload deliveryÉ One customer even forbidding
the use of the elevator.
¥ some customers require delivery personnel
to place stocks on their shelves.
Advantages
of single stocking point vs. multiple warehousing
Before I talk about the advantages, let me first
define both terms. Single stocking point distribution
is a concept where costly inventories are reduced
by building up the primary inventories and eliminating
secondary inventories to provide products and
supplies just-in- time to the end customers. Off
hand, the increase in primary inventory is about
15% in lieu of the elimination of costly cross
docking facilities and about 35% reduction in
inventory requirements.
Multiple
warehouse distribution is maintaining several
warehouses in major hubs and stocking secondary
inventories so supplies or products are there
when needed.
Now
let us talk about the advantages.
With single stocking point distribution, operating,
manpower, fixed cost (power, rent, etc), inventory
(red to 30%), security (improved due to less handling),
logistics, and maintenance costs are reduced because
processes are streamlined, less handling of cargo,
reduction of damages and pilferages and most important
better information flows. This enables the distributors
to focus more on their customers needs and requirements,
which translates to better sales and customer
relationships.
We've
been told we are actually delivering faster from
the single stacking point than when the warehouses
were actually in the branches using the multiple
warehouse model.
Advantages
of ad valorem
Advalorem charging refers to the method of determining
freight rate based on the declared value of the
shipment.
The
greatest advantage of advalorem charging is that
you do away with the actual weighing and measuring
of the cargo. Without having to weigh and measure
the cargo, the customer can:
A. Easily determine actual transportation cost
ahead of time
B. Process billings faster as reconciliations
reconciliations are no longer necessary.
C. Forecast accurate budgetting of distribution
costs based on percentage of total sales
With
advalorem charging the low- valued product does
not subsidize the high-valued product. The proper
mode of transportation is easily determined based
on value. High-valued products like pharmaceuticals
can be justified sending via air versus a consumer
product which can be sent through sea.
With
the simplified rate structure of advalorem charging,
there will be no other complex add-ons charges
like insurance, handling, arrastre, etc, etc.
Involvement
of technology and information in Philippine distribution
Customers now are becoming more and more demanding
in terms of speedy access to information. With
the way technology is growing, customers need
up to the second information as they want to know
what is happening to their cargo, when it's happening
and as it is happening as if it were their children
or their husbands.
Now
that we have the web and the internet, the number
of customers who access the information when they
want it and how they want it is also fast growing.
Automation
is key to gettting the right information. In my
years of experience, the minute there is manual
intervention in the information, the results proved
to be different. Pag sinabing (When you say) 99%
yung performance, yung totoo pala (it's only)
75% lang. Parang report card natin nung (Just
like our report card in)college.
All
these needs, wants and expectations call for automation
of manual processes of the service provider so
that customers will be able to access information
or place an order without having to wait for a
customer service representative to assist them.
While
customers access our system for their own business
decision needs, we on the enterprise level use
real-time information about our customer activities.
With this information we are able to analyze their
behavior and anticipate their future needs. We
do not only give delivery information but accurate
exception-based information - not just raw data,
but intelligent information presented in a timely
and accurate manner. Examples of these are unsuccessful
deliveries due to:
¥ maybe payment was not ready
¥ maybe no p.o. or invoice
¥ wrong order
¥ overserving
¥ short serving
¥ consignee not around
Aside from using the system to be in tune with
the changing customer requirement, we use it also
to ensure that we achieve our efficiency targets
all the time by monitoring the critical aspects
of our operations.
The
bottom line is that although our customers are
not in the business of transportation and logistics,
information from our system enables to them understand
and make important business decisions. Our job
is to minimize the time and effort the customers
have to spend on these functions so they can produce
and market their products competitively.
This,
however, is not one way. The customer must understand
that the relationship with your distribution company
is more like a partnership rather than a customer.
Transparency
will surely do its part in fullfilling both your
objectives.
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Transport
Logistics in the Philippine Setting
By SABIN ABOITIZ, CEO & President Aboitiz
Transport Group
(October 6, 2003)
(The
following speech was delivered at the recently
concluded Distribution Management Association
of the Phils. conference at the EDSA Shangri-La.)
Do
we all agree that we want to lower our costs by
working less, having more information, and increasing
our performance?
For
years we have been looking for this solution.
For years we have been experimenting and every
year, we just worked harder and harder and kept
defending our increase in logistics cost during
our budget hearings. Not sure if the information
we had was accurate. It came to a point where
the survival of the company might have been dependant
on the distribution cost. Sounds familiar?
Logistics,
distribution, third party logistics, fourth party
logistics, etc. What does this all mean and most
importantly what does this all mean to you in
our local setting.
Logistics
is the process of planning, implementing and controlling
the efficient and effective flow and storage of
goods, services and related information from point
of origin to point of consumption for the purpose
of conforming to customer requirements.
The
closest and simplest definitiion of logistics
I have ever come across is that it is the coordination
of 4 elements
1. Inventory
2. Transportation
3. Facilities
4. Information
It
is important that we understand how each of these
individually works, but at the end of the day,
the interplay of these elements is what matters
most.
I
won't dwell too much on what logistics is and
how this applies to your businesses, as I believe
this has already been discussed lengthily in yesterday's
session.
What
I want to share with you are the rudiments of
Philippine distribution and paint you the picture
of what it is like distributing in this side of
the globe.
I will also share with you the advantages of single
stocking point distribution vs multiple warehousing.
I will then move on to the advantages of advalorem
vs. per kilo and per cubic meter charging.
And
finally, emphasize the involvement of technology
and information in the efficient distribution
of goods.
As
I go through each of these four topics, I will
share with you our personal learning experiences
in the Aboitiz transport group.
Intricacies
of Philippine distribution
Distribution plays an important part in our economic
progress. As a trading nation, our country needs
an efficient and cost-effective system of goods
distribution by air, land and sea so that it can
successfully compete globally.
Distribution
is critical to the state of supply for the basic
essentials of life such as food, drink and shelter
as much as luxury products. It sets the parameters
for market diversity and consumer choice thereby
driving competitiveness, jobs and progress.
With
this rationale, I would like to explain what it's
like to distribute in our country.
A.
Let me begin with the road network situation
in the country.
Our present road network in Metro Manila is not
designed to effect efficient distribution. Most
of our roads here are very much a single lane
thoroughfare with the exception of EDSA, C5, C3,
C4, Macapagal and the like. But even with these
improvements we still need to see enhancement
in our traffic situation. The average travel speed
in Metro Manila is about 13 km/hr.
This
is not a problem in the provinces where traffic
generally matches the design of the road network.
To
date, 75% of distribution traffic is moved through
these roads, which are not designed to handle
the present volume, not to mention future growth.
There is much route planning and road expansion
but no much implementaton. As proof, we have the
truck ban, odd-even scheme and just recently the
re-implementation of the yellow lane for puvs.
Truck routes or alternate routes are not enough.
With these, distributors are confined to sending
smaller trucks to make deliveries which in effect
increases their distribution costs because instead
of making a single delivery with a single vehicle
you are forced to make single drop of points with
several vehicles.
On
the economic side, trade volumes in some destinations
are small, which limit the frequency of distribution
and increase the cost. Example: If you deliver
10 boxes to Vicol using a four-wheeler truck,
it will cost you a minimum of P15,000. Since there
is minimum volume of cargo on the way back, the
rate southbound covers the return trip of the
truck. To cover the cost, distributors are forced
to consolidate and doing this, delivery leadtime
is affected.
Add
to these, the road repairs and diggings, which
lack proper coordination. Diggings last month
by telephone companies will be dug later by water
companies.
On
top of all these are undisciplined drivers with
no road courtesy. It is amazing how for such a
respectful culture, Tita, Tito, Ate, Kuya, Manong,
Manang etc, there is absolutely no respect for
each other on the road by both cars and pedestrians.
Current
state of air industry
Our air industry has limited capacity for cargo.
During peak season, passengers with more baggage
are prioritized which results in lesser allocation
for air freight cargo. If you are a forwarder
your cargoes almost always get bumped off. To
prevent this, cargoes should be at the airline
early or too early to ensure loading and avoid
getting off loaded.
Our
domestic air infrastructure is not well developed.
To date, we have 7,100 islands but only 87 airports
nationwide. One of the reasons for this is that
in most ports the local trade and passenger volume
do not justify the cost of calling in that particular
area. They often experience cancellation of flights
due to low passenger volume in the guise of technical
problems. In some ports that cannot really accommodate
big commercial airlines their only option is to
ship their goods by sea or land.
Customers
have to deliver the cargo to the service provider
on a specified time. That's why we have cut-off
times and if you miss the first or second flight
you have no chance of delivering the cargo on
time. Some customers have specified window times
of acceptance -usually in the morning leaving
less room for flexibility in terms of cargo acceptance
and cargo delivery.
The
postal structure
In a culture where everybody knows everybody,
there is no need to have a set structure for addresses
or so we think. The whole town knows that Aling
Petra lives in the house with a giant Balete tree
beside the church. In this age of email and internet,
there are still areas without clear addresses.
Streets are not named, residences do not have
numbers, and landmarks serve as locating codes.
This is true in urban areas especially true in
the far flung areas of the country. Even with
the zip code campaign of the government, majority
of the population does not use proper zip codes.
Imagine how hard it is to deliver without the
proper information to guide you.
B. The culture of business transaction in
the country
In
our country the level of trust between customers
and service providers is low. We need to have
proof of deliveries before we can collect from
our customers. Physical invoices must be returned
to the shipper as opposed to efficient electronic
mail in other developed countries.
In
some customers, delivery takes a considerable
amount of time. I was once talking to a mall owner
and told her of the problem where a delivery truck
that is delivering a 40-foot container and a delivery
truck delivering one box fall in the same line.
She was shocked. I then off course recommended
to her to put an express lane. A scenario like
this breeds red tape in order to fulfill the delivery.
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