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::Opinion::

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Shippers' interests take centerstage in SCMAP Perspective, written by Ed Sanchez, executive director of the Supply Chain Management Association of the Philippines. SCMAP is the association of logistics and distribution managers in the Philippines.

You are now in: SCMAP Perspective Archive : 2005 Q1

*DMAP Induction, Donald Dee (January 28, 2005)

*RP shipping need higher crisis management standards

*Eva Macapagal Terminal not exclusive to Aboitiz, stresses ATI

*Good News at the PPA

*What Good News? (February 7, 2005)

*Shipping Cost Pressures (February 21, 2005)

*All Quiet (March 7, 2005)

*Zialcita's Questions (March 14, 2005)

DMAP Induction, Donald Dee


The 10 Directors and their officer positions, and the Committee Chairpersons are:

President Jun Gabrino

Splash

VP Ana Rose Ochoa

J&J

Secretary Marichelle Chan

Unilab

Treasurer Boy Arceo

Smart

Auditor Gerry Ong Cheng

Ban Yek

PRO John Guillermo

CDO

Director Cora Curay

XVC

Director Al Lagera

PLDT

Director Alain Ison

Colgate

Director Noel Gerodias

MMG Corp.

Committee Chair Elsie Oafallas Sr.

Marketing

Committee Chair Joseph Luat

Loscam

Committee Chair Sammy Palomares

SMC

Committee Chair Ninoy Rollan

TNT

Committee Chair Danny Cabrera

Zuellig Pharma

Committee Chair Joey Castro

Accord

Personalities invited to serve as guest speakers and inducting officers are Rep. Ed Zialcita of Parañaque and PCCI President Donald Dee.

DMAP has chosen to invite these two gentlemen in recognition of actions taken by them in an area which has a significant impact on logistics, sea transport, more specifically ports.

In the case of Rep. Zialcita, he has recently spoken for competition and against the control over international containerized cargoes in the port of Manila which is being exercised by ICTSI, Asian Terminals, Inc. and the PPA.

In the case of Donald Dee, DMAP recognizes and remembers him as the one person that carried the torch in leading the fight against the establishment of a monopoly at the North Harbor, which could ultimately be expanded to other ports in the Philippines.

Harbour Centre Port Terminal, Inc., which would like to compete with ICTSI and ATI for international containerized cargoes, has not been given a permit by the PPA for such cargoes.

As far as we could remember, the reason given by PPA for not giving the permit is that it is still reviewing the contracts of ICTSI and ATI to make sure that there would be no violation.

But this was said months ago, at least. How long should it take to review what it said it was reviewing? Probably one day.

Harbour Centre, in its business in domestic cargoes and international non-containerized cargoes, has been able to charge much lower fees, and this appears to be the source of fear of the international containerized cargo handlers.

Back to Donald Dee. His impact on DMAP was felt during the days of EO59, the infamous executive order signed by Erap, giving a consortium of ICTSI (Razon), ATI (Tanco) and shipping lines principals (Aboitiz), a monopoly not just in cargo handling, but on all port services at the North Harbor. Provisions of the EO would also make it possible to expand the monopoly to other ports in the Philippines, ultimately even the entire country.

This EO was signed surreptitiously by Erap on one quiet day (the 28th) of the 1998 Christmas holiday season. This was during the days of PPA GM Johnny Peña. The EO bypassed the DOTC.

DMAP was among the first groups to cry foul against EO59. DMAP started to form a group, tapping other associations to join its crusade against monopolies, including AISL, APPOOP, FSA, UTAP, and industry associations. DMAP also sought the help of lawmakers and political figures.

Some of these figures pretended to lend an ear, but some of them only wanted to maintain or enhance their political stature. New allies joined DMAP, including advocates from the academe, notably UAP.

Successive efforts by DMAP and its allies in different venues seemed to succeed in having EO59 softened or lined up for review, such as PCCI, DTI, EMG, etc., but powerful forces in different places always restored EO59 to its menacing position. Former DTI Sec. Roxas was one of the powerful figures that supported EO59.

As DMAP strengthened its ties with the PCCI, the fight against EO59 grew stronger. Donald Dee then personally took charge and led the fight, despite his admission that he did not know that much about ports. Finally the group succeeded, aided by the downfall of Erap.

Today, Donald Dee is the new PCCI President, replacing Noemi Saludo, whose one-year stint in 2004 was a major disappointment for DMAP.

Saludo converted the PCCI Transport Committee into an inner circle for service providers in sea, land and air transport. The one committee most important to DMAP, as a member of PCCI, excluded DMAP from its activities. Membership in PCCI was useless in 2004. DMAP hails the entry of Donald Dee to the top post in PCCI.

 

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RP shipping needs higher crisis management standards

RP shipping needs higher crisis management standards THE Philippine shipping industry requires greater crisis management standards to prepare for future risks and unexpected turns in business, a crisis management expert said.

In an interview at the sidelines of the recently concluded Seamless Crisis Management Seminar held at the Hotel Intercontinental Manila, workshop leader Warren Thompson noted the Philippines is among the many countries where security is a big issue.

"Businesses here, particularly those in shipping, are most often than not volatile, thus susceptible to being a threat to the environment. For instance, tankers are usually criticized in the event of a major oil spill. So, how does a company deal with such situation?" Thompson asked.

Crisis management involves planning for crises and ensuring that organizational arrangements are in place. Good crisis management strategies prepare executive management in the correct ways of handling crisis situations hence protecting their interests as well as the company's reputation and future.

"Our objective here is to increase the people's level of awareness and preparedness and increase their concentration at times of crisis to preserve the company's name," Thompson added. National Marine Corporation (NMC) general manager Cornelius De Guzman said local shipping is "synonymous to crisis" - a situation that compels stakeholders to have a better understanding of crisis management.

"In our company, we already have our own crisis management strategies. What we need is to further elevate it and learn new information," he noted, adding regular workshops on crisis management will help boost the industry's awareness level. NMC transports products of major oil companies such as Petron, Caltex and Shell to various domestic destinations.

The crisis management workshop was also attended by representatives from local manufacturing and distribution firms such as Bayer, Pfeizer, Unilever and San Miguel Corp. - M. R. Mesias .

 

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Eva Macapagal Terminal not exclusive to Aboitiz, stresses ATI

ASIAN TERMINALS, INC. (ATI) stressed the Eva Macapagal Super Terminal (EMST) is an open facility and not exclusive for use of the Aboitiz Transport Group (ATG).

ATI maintains and operates South Harbor where the domestic berth is located. "It's an open facility, but we get so much Aboitiz traffic there's limited berth availability," ATI president and chief executive officer Jeremy J.L. Rickord pointed out.

About 23% of the entire operations of ATI come from domestic shipments at the terminal. Rickord said ATG was the first customer to come in and made the commitment. For this reason, it was given berth space priority. "Same as in a container terminal.

If you come along with a ship and say 'I want to come here every Tuesday', then we will write a contract that commits service every Tuesday," he noted. Majority of ATG vessels, including Superferries 12, 15, 18 and 19, call at the EMST, which only started full commercial operations upon removal of the Manila Hotel-owned M/S Philippines from one of its berths late last year.

Rickord said M/S Philippines has kept domestic volumes down because ATG does not have full access to the facility. But since the removal of M/S Philippines, EMST has been performing to expectations, he noted.


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Good News at the PPA

WE had earlier announced the induction of DMAP's Directors, Officers and Committee Chairpersons for year 2005, on Friday this week, Jan. 28, 2005 at the EDSA Shangri-La. DMAP has just announced, in addition to earlier announcements of the Directors and their officer positions, the committees left to the charge of each Director, as well as the Committee Chairpersons.

Position

Committee

Name Company

In-Charge of

President

Jun Gabrino

Splash

Conference, Sea, Ports, Sp. Proj.&J

Vice President

Ana Rose Ochoa

J&J

Membership & Finance

Secretary

Marichelle Chan

Unilab

Air Transport

Treasurer

Boy Arceo

Smart

Academe, Memb. & Finance

Auditor

Gerry Ong

Cheng Ban Yek

Ports

PRO

John Guillermo

CDO

Land Transport, Ports

Director

Cora Curay

XVC

Sea Transport

Director

Al Lagera

PLDT

Warehousing

Director

Alain Ison

Colgate

Land Transport

Director

Noel Gerodias

MMG Corp.

Land Transport

Com. Chair

Elsie Oafallas Sr.

Marketing

Membership & Finance

Com. Chair

Joseph Luat

Loscam

Air Transport

Com. Chair

Sammy Palomares

SMC

Sea Transport

Com. Chair

Ninoy Rollan

TNT

Warehousing, Special Projects

Com. Chair

Danny Cabrera

Zuellig Pharma

Special Projects

Com. Chair

Joey Castro

Accord

Air Transport

As I reported before, guest speakers and inducting officers will be Rep. Ed Zialcita of Parañaque and new PCCI President Donald Dee. Mr. Dee was a keynote speaker at the 2004 DMAP conference, but he suddenly had to be away at the scheduled time of his speech, so his speech had to be read for him.

In the last issue, we already discussed DMAP's choice of these two gentlemen, which is in recognition of actions taken by them in an area which has a significant impact on logistics. That is sea transport, more specifically ports.

Various guests from both the government and the private sectors have been invited, including DMAP charter members, past presidents and selected past officers.

At this time that DMAP has chosen two guest speakers and inducting officers who have done some good in the ports scene, we have more good news at the ports.

Here it is. At the PPA, various news items have reported the dismissal of Manila Port District Manager Leopoldo Bungubung, after the Ombudsman found sufficient evidence of grave misconduct.
Evidences showed that Bungubung took advantage of his position as Chairman of the Ports District Bids and Awards Committee and used it as a leverage for soliciting cash and a Pajero from the bidders as a consideration for the award of a PPA security contract. Charges have been filed, or will be filed, of violation of RA 3019 or the Anti-Graft and Corrupt Practices Act.

Bungubung was said to have demanded various sums of money or "balato" ranging from P10,000 to P20,000 a month at first, and later P40,000 to P50,000 a month, and a Pajero. The complainant was said to have given P50,000 to Bungubung in February 2001. After failing to give the Pajero demanded, the complainant found out that the contract was awarded to another bidder, and a Pajero was transferred to Bungubung's son Norman Vincent in March 2001.

The dismissal carries with it accessory penalties of cancellation of eligibility, forfeiture of retirement benefits and disqualification from reemployment in government service.

As it is, the case is not finished. We have heard that Bungubung is still holding office at the PPA Manila PDO, claiming that he has an appeal.

Another reason the matter should not be finished is that the complainant had said that Bungubung and other officials had demanded the money. The questions are - Who are these other officials? Are there any evidences against them?

We recall that the corrupt acts were committed during the leadership of then PPA General Manager Johnny Peña, and also GM Al Cusi, who succeeded him.

Over the years, we have complained, in this column and in other venues, about the moro-moro 'hearings' conducted at the PPA, particularly the so-called 'hearings' on the petitions of ATI and ICTSI for rate increases. These hearings were conducted under the management of Bungubung.

DMAP had filed a complaint to the PPA about the lack of due process in these hearings. At the hearings the proponents ATI and ICTSI were all seated in front of the audience together with the PPA, and the behavior of PPA was very strange, seemingly speaking for and defending the petitions for increase. The PPA was explaining the justification for increase, instead of acting as an impartial judge.

Questions raised by the audience (I recall Julio Garcia of AISL and Atty. Clem San Agustin of Philexport), including DMAP, were never answered satisfactorily.

Instead we would just hear that the increases had been granted. Audience participants felt 'used', in satisfying requirements for a hearing. Obviously, as we had complained time and again, the PPA would grant the increases because the PPA had a percentage of the cargo handling fees.

The PPA share in the cargo handling fees of Manila ports represents around 60% of the revenue of PPA, which was P5.6 billion in 2004. I have in earlier columns listed how the revenues and net incomes of the PPA, ATI and ICTSI go together.

Very recently, we tried to get the minutes of the Dec. 20 hearing on the current petitions of ATI and ICTSI, but we were referred to different offices, including the Secretariat, PDO Manila, Technical Services (no answer), the GM and Operations (not in service).

DMAP has released its 2005 calendar for seminars, but due to lack of space now, we will publish it next time (Feb. 7). Those who would want to get it before then, please let us know.
Two new seminars are being added: Intro to Supply Chain Management (2 days, Feb.) and Security in the Supply Chain (1 day, June)

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What Good News?

DMAP inducting officers and keynote speakers Donald Dee and Cong. Ed Zialcita emphasized different points in their speeches at the DMAP induction of 2005 Officers last Jan. 28 at the Edsa Shangri-La.

PCCI President Donald Dee focused on his chosen approach, whereby he will be visiting different parts of the country and asking countryside members to bring out their problems. He also noted that DMAP was absent from PCCI activities throughout 2004.

As you might recall, DMAP was quite disappointed with then PCCI President Noemi Saludo, who converted the PCCI Transport Committee into an inner circle of sea, land and air transport service providers and excluded the cargo owners. DMAP expects to be involved in PCCI activities again under the leadership of Donald Dee.

Cong. Ed Zialcita spent time on three matters. He gave a spiel in support of President GMA, and he talked about his sponsorship of the new law on expanded senior citizens benefits. He spent the longest time in severe criticism of players in the shipping industry.

Cong. Zialcita first lambasted the shipping lines for behaving as a cartel, with the top three shipping lines controlling over 80% of the volume, and with less than 15% of the routes experiencing substantial competition. Shipping lines, which offer different qualities of service, and with different financial performances, are charging the same rates and seeking identical rate increases.

They are also using the same lawyer and identical positions and legal arguments, except for Nenaco.
He said that the cartel among shipping lines has been tolerated, even supported, by MARINA, and that "regulatory capture of MARINA has been evident for two decades".

He also gave an accurate rundown on the rate increases of the shipping lines, as follows: +20% Nov 2000, +6% Nov 2002, +5.98% Mar 2003, +7.5% Oct 2003, +9% Oct 2004 and +5.5% Jan 2005.
In cargo handling, he castigated the PPA, the regulatory body, for its conflict of interest and for its being anti-competition.

It has a share in the arrastre and stevedoring rates that it sets, 10% for domestic and higher for international, and this is the main reason for the continued rise in cargo handling rates. The PPA also has not granted a permit to Harbour Centre to handle international containerized cargo, which would allow it to compete with ATI and ICTSI, and this would lead to lower rates.

Speaking of the PPA, last time we wrote about the good news at the PPA. But as of today, dismissed Manila Port District Manager Leopoldo Bungubung remains in his office. It is said that his case is under appeal. As he remains in his post, cargo owners continue to worry about the petitions of ATI and ICTSI, which are currently being heard. The hearing could be another moro-moro.

Over the years, the 'moro-moro' hearings on the petitions of ATI and ICTSI for rate increases were conducted at the PPA under the management of Bungubung. We had complained about these hearings in this column and in other venues.

As I mentioned two weeks ago, we have been trying to get the minutes of the Dec. 20 hearing on the current petitions of ATI and ICTSI, but were referred to different offices, including Technical Services, Operations and the GM. Can you believe this? As of today, we are still unable to get these minutes !!! This was after lots of phone calls, a formal letter by fax and follow-ups by different DMAP officers.

DMAP's 2005 calendar for seminars and the conference includes the following schedules.

• Intro to Supply Chain Management (Feb. 24-25)
• Basic Shipping Course (Mar. 18)
• Forum on Measuring Logistics Performance (Apr. 22)
• Shipping Immersion Course (May 20-23)
• Managing Security in the Supply Chain (June 24)
• Basic Warehousing Seminar (Jul. 14-15)
• Annual Logistics Conference (Sep. 15-16)
• Advanced Warehouse Management Seminar (Nov. 25)

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Shipping Cost Pressures

Everything is quiet regarding the shipping lines rate increases. In addition to the GRIs dating back to Nov. 2000 and up to Jan. 2005, PLSA also moved to make the provisional 10.88% GRI a permanent increase.

That increase was set by the MARINA on a provisional basis, we think sometime in 1999, after the liners asked for a much higher figure, over 20%. The basis of the 10.88% figure was a calculation by the MARINA using its RORB formula. We see the motion for the permanence of the 10.88% figure as an endorsement for the RORB formula. This is inconsistent with the shipping lines' assertion in many of its legal papers that the RORB formula is no longer applicable.

Efforts started in 2003 towards collaboration have not been resumed, since they were stopped by the shipping lines in Sept. 2003, when the liners violated a "gentlemen's agreement" to discuss any rate increase prior to announcement and implementation. In Sept. 2003, the shipping lines suddenly announced a 7.5% rate increase while discussions at collaboration were going on between panels of both sides.

Over at the PPA, Mr. Bungubung continues to sit in his office. Our numerous requests for a copy of the minutes of the Dec. 20 hearing on the ATI / ICTSI petitions remained ignored until last Thursday, Feb. 17. We had made numerous telephone calls and fax messages to the PPA for such minutes since around mid-January. We were referred to different offices and told that the minutes had been sent, whereas they were not.

DMAP was unable to complete its position paper because of the absence of the minutes.

We received information that a PPA Hearing Panel would meet last Friday on the petition and discuss comments of five organizations that had submitted position papers.

The five organizations that filed position papers are:

• Chamber of Customs Brokers
• Port Users Confederation
• Association of International Shipping Lines
• Consumer Complaints Center
• Phil. Ship Agents Association

The position of the Consumer Complaints Center consists of the basic arguments below. In many previous columns we have expressed the same arguments.

• The PPA Hearing Panel is not ready to hear petitions for rate increases in cargo handling
• There is an inherent conflict of interest in the PPA charter
• There is a perceived bias in favor of the petitioner cargo handlers


Last time, we mentioned the 2005 lineup of DMAP seminars and the conference. Below we give the dates.

• Intro to Supply Chain Management (2 days, Feb. 23-24)
• Basic Shipping Course (1 day. Mar. 18)
• Forum on Measuring Logistics Performance (half day, Apr. 22)
• Shipping Immersion Course (tentative May 20-23)
• Managing Security in the Supply Chain (1 day, Jun. 24)
• Basic Warehousing Seminar (2 days, Jul. 14-15)
• Annual Logistics Conference & Exhibit (2 days, Sep. 15-16)
• Advanced Warehouse Manage-ment Seminar (1 day, Nov. 25)


Last call for the Intro to SCM seminar on Feb. 23-24!!! Topics include:

• Supply chain management evolution
• Inventory planning & control
• Materials management
• Transportation & distribution
• Warehouse operations
• Customer service
• Supply chain performance


Speakers are: Ike Castillo (James Hardie), Malou Santos (J&J Consultant), Norman Adriano (WG&A) and myself. All four are past DMAP presidents.

DMAP - SSSR Consultants is open to giving in-house seminars.

Meanwhile DMAP launched its contest for this year's conference theme. The contest is open to all employees of DMAP member companies.

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All Quiet

EVERYTHING remains quiet regarding the shipping lines rate increases. In addition to the GRIs dating back to Novem-ber 2000 and up to January 2005, and even the provisional 10.88% GRI dating back to 1999 which PLSA is asking to be a permanent increase.

Over at the PPA, Mr. Bungubung continues to sit in his office.


The PPA Hearing Panel received replies from organizations that submitted position papers on the petitions of ATI and ICTSI.

• Chamber of Customs Brokers
• Port Users Confederation
• Association of International Shipping Lines
• Consumer Complaints Center
• Phil. Ship Agents Association


In the case of the Consumer Complaints Center, the Hearing Panel elevated the issues mentioned to the PPA Board, because the issues included policy considerations. Included in the reaction of the Consumer Complaints Center to the papers submitted by ATI and ICTSI are:


• The PPA Hearing Panel is not ready to hear petitions for rate increases in cargo handling, unless the rules are made clear
• Does the Hearing Pnael have the necessary mandate to undertake the hearing and evaluate the petitions?
• What is the working relationship between the Port Manager who is the moderator during the public hearings and the Chair of the Panel in terms of responsibility for the work done?
• There are violations of existing PPA rules on the submission of operating and financial reports.

Last call for the in-classroom Basic Shipping Course on March 18!!! Topics include:

• The role of shipping in logistics
• Overview of the domestic shipping industry
• Shipping regulations, why shipping costs are high
• Ports operations, regulations, rates
• Shipping operations, PLSA, tramp
• Current issues - rate disputes, cargo handling petition
• Current issues - needed shipping and ports reforms
• Cargo owners perspective -performance measurement, business allocation
Speakers are: Ric Romero (DOTC and MARINA), Hector Miole (PPA), Col. Leonardo Odoño (PISA), Cora Curay (XVC Logistics and DMAP ex-President), and myself.

After the Basic Shipping Course, DMAP's next seminars are:

• Forum on Measuring Logistics Performance (half day, Apr. 22)
• Shipping Immersion Course (tentative May 20-23)


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Zialcita's Questions

THE PPA has released a position paper in response to the speech delivered by Congressman Ed Zialcita titled "Where there is Smoke, there is Fire". There were 12 ques-tions raised by Cong. Zialcita that the PPA tried to answer.

Below are some initial comments:

• Question 1 - Is PPA a biased referee because it owns the ports and at the same time, vested with regulatory powers, judge, jury and executioner? Part of the PPA response was "PPA is not biased, as it did not have any role in the crafting of its charter". Obviously it is not necessary for PPA to have crafted its charter to be biased.

• Question 4 - Is it true that PPA, ICTSI and ATI stand to lose from the competition that Harbour Center provides? Part of the PPA response was, "It is clear that no one but MHC stands to benefit whether or not it is allowed to accept foreign container traffic". It is clear that PPA does not think of the users of the port, and the public. Competition from MHC would slow down, or stall, the continuing rise in international cargo handling rates, benefiting the users.

• Question 6 - Why is PPA acting like it is a member of the "consortium"? Part of the PPA response was: "What exactly is meant by the question is not clear to PPA". The consortium was mentioned in Question 5 as the group that wanted to monopolize the entire port system in the country under EO 59 (ATI, ICTSI, the shipping lines). How can PPA pretend not to understand the question?

• Question 7 - Who are the members of this "consortium"? PPA response: "PPA response is similar to that under Question 6". Ha-ha.

• Question 12 - TRIPLE BONANZA QUESTION: Why is it that the PPA keeps on bragging about its net income of P1.2B for 2003?... PPA response included: "With regard to the P1.2B net income, it was never the intent of PPA to brag about its accomplishments". All the PPA General Managers that we met, from the days of Commodore Dayan, always bragged about the PPA's net income, and how the PPA never got anything from the national budget. But they were all silent about what kind of service and efficiency we have at the ports.

We heard the DTI Secretary Juan Santos has been looking for an undersecretary for logistics. This is a welcome development that will help the government move away from thinking and performing in separate islands or silos. Good luck sir.

DMAP training activities are continuing. After the Intro to the SCM 2-day seminar in February, DMAP held its Basic Shipping Course last Friday. This will be followed by:


• Forum - Measuring Supply Chain Performance -April 22
• Shipping Immersion Course - May13-15
• Security in the Supply Chain - June
• Basic Warehousing Seminar - July


The destination being eyed for the Shipping Immersion Course is Boracay.

Meanwhile the theme for this year's logistics conference and exhibit is still being selected. It will be announced by mid-April. The conference is scheduled for September as usual.


DMAP's Logistics Management Program at De La Salle University continues to attract participants. The following modules are scheduled for March 19 to May 17:


• Inventory Planning and Control
• Introduction to Supply Chain Management

Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph. Those interested in DMAP training and other activities are requested to send their e-mail addresses.