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Shippers' interests take centerstage in SCMAP Perspective, written by Ed Sanchez, executive director of the Supply Chain Management Association of the Philippines. SCMAP is the association of logistics and distribution managers in the Philippines.

 

You are now viewing: SCMAP Perspective Archive : 2004 Q1

 

*Harbour Centre, DMAP training (March 22, 2004)

*PCCI 'Non-Reply' (March 8, 2004) 

*Non-reply (February 23, 2004)

*DMAP direction (February 9, 2004)

*Another windmill? (January 26, 2004)

*Calendar, issues and prospects (January 12, 2004)

 

Harbour Centre, DMAP training (March 22, 2004)

Harbour Centre - Harbour Centre Port Terminal, Inc. invited industry leaders to its formal launch last Thursday, March 18.

The ceremonies were held at the Ballroom of the Makati Shangri-La Hotel. The ceremonies were actually a relaunch, since HCPTI had its original launch about 8 years ago. It got hit by the crisis in 1997. Chairman Reghis Romero II and President Michael Romero proudly announced HCPTI's vision to be at par with the world's best port terminals, and its status now as the most modern in the Philippines.

The port terminal is capable of handling domestic and international ships, containerized or non-containerized. It is said to now handle 100 vessels per month, including vessels up to 60,000 tons in cargo capacity and 240 meters long.

The centre has backup space of 15 hectares, available for warehousing and other purposes. Mike Romero boasted that HCPTI has the lowest cost of any port within Manila, and guaranteed to everyone that every HCPTI user will reduce his cost.

Among the guests mentioned by Chairman Reghis Romero were DTI Secretary Cesar Purisima, DOTC Usec Agustin Bengzon, PPA GM Al Cusi, PPA AGM Ben Cecilio, and PEZA Director General Lilia de Lima. We missed seeing anyone from MARINA and the domestic shipping lines.

The audio visual presentation included endorsements from four locators/users, namely Uygongco, CAPP, NUR Integrated Shipping and Ace Navigation. We view the announcement of HCPTI as a welcome development. Competition of this kind is good.

DMAP Training - DMAP completed its first seminar for the year last Friday. The Basic Shipping Course, a one day in-classroom seminar, was attended by people from both cargo owners and service providers, and both shipping and non-shipping personnel.

Speakers were industry experts from both the government and from the private sector. Speakers from the government were Ric Romero, a MARINA veteran currently assigned to the DOTC, and Hector Miole, from PPA South Luzon Port District.

From the private sector were two controversial personalities (harassed is probably a more appropriate adjective), Cora Curay, past DMAP President, and Tet Gambito, CSPM spokesman and past executive of Sulpicio Lines. As we have written in past columns, Cora has been sued at the Supreme Court for indirect contempt by the shipping lines and their lawyer Arthur Lim.

Tet Gambito has not only been sued (for libel, as I recall), but a warrant for his arrest had been issued, and his face was published in a newspaper like a common criminal about two months ago. We understand that Tet posted bail.

The libel charge appears to be a response to plunder charges filed by Tet against certain personalities. The strange thing is that the libel charge was filed in Ozamis City. Why?

DMAP is also announcing the next training activities:

* Forum - Measuring Logistics Performance, April 23 (half day)
* Shipping Immersion Course, May 13-16
* Basic Warehousing Seminar, July 15-16

The Shipping Immersion Course is a seminar on shipping issues on board a ship. This annual training activity reaches different destinations every year. This year the vessel will be going to Bohol.

Next month DMAP will also announce its theme for the 2004 Logistics Conference and Exhibit, to be held on Sept. 16-17.

Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e
mail addresses.

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'Non-reply'- PCCI 'Non-Reply' (March 8, 2004)

The letter of DMAP incoming President Ana Rose Ochoa to PCCI incoming President Noemi Saludo was answered by the latter after all.

Ana Rose had expressed concern over the appointment of personalities from the ranks of service providers as key persons in the Transport Committee and Sub-committees. She had also expressed concern over the splitting up of the Transport Committee into Sea, Land and Air Sub-committees.


We mentioned last time the disappointment of DMAP reps and Directors with Ms. Saludo's non-reply. DMAP President Ochoa actually received Ms. Saludo's reply on Feb. 21, after the PortCalls press had already printed the Feb. 23 issue.

The reply was dated Feb. 6 and was postmarked at Makati Post Office on Feb. 11. It took ten days to travel six kilometers or so to Ortigas post office.


We reproduce below the main body of Ms. Saludo's reply.

"Permit me to clarify that three (3) sub-committees each for air, land, and sea were created under the umbrella of the (central) Transport committee. However, it is a different matter altogether to claim that the Transport committee has been divided into three (3) sub-committees.

Hence, your apprehension that such a move may 'defeat the concept of multi-and inter modal transport system necessary for greater efficiency' appears to be the result of misinformation. The creation of three (3) specialty sub-committees will even allow PCCI to speedily address transport industry related issues.

Precisely, it is the aim of the (central) Transport committee to achieve closer coordination by and among the three (3) sub-committees created.

We note likewise your concern anent the appointment of service providers as VP for transport and the chair or heads of the transport sub committees and the potential for a conflict-of-interest-situation that may arise.
The appointments to the position of VP for Transport and heads of the transport sub-committees is a decision of the board of directors, not solely the prerogative of the President.

The appointees of said committee/sub-committees were chosen precisely because of their experience and expertise in the field of transportation. While there may inevitably be potential for conflict-of-interest situations, the same can be avoided by the active and vigilant participation of member organizations such as yours.


Let's please not prejudge these Board appointees. Let's give them a chance to prove themselves.

If and when the situation does arise that you feel the chair of the Transport committee or any of the heads of the transport sub-committees may in fact be biased, that should be the appropriate time to bring the matter to the attention of the President and the Board."


DMAP President Ochoa's brief reply stated "As you have suggested, we will suspend judgment of the Board appointees of the Transport Committee and the Sub-committees. Rest assured that we would bring to your attention any concerns we would have on developments in the committee."


In the same letter, Ms. Ochoa named DMAP's representatives and alternates (names in parentheses) to the committee/sub-committees.


* Transport Committee: Ana Rose Ochoa herself, J&J (Jun Gabrino, Splash)
* Sea Sub-committee: Cora Curay, XVC (Gerry Ong, Cheng Ban Yek)
* Land Sub-committee: John Guillermo, CDO (Alain Ison, Colgate)
* Air Sub-committee : Marichelle Chan, Unilab (Ed Fausto, L'Oreal)


Ms. Saludo's letter raises questions or comments from DMAP Perspective. Questions or comments such as: Which sub-committee will tackle RORO problems?

Who will compare sea, land and air alternatives for Manila to Tacloban? What potental for conflict-of-interest situations?

Cases between DMAP and the shipping lines have already been pending for years at the MARINA and the Supreme Court.


Reclass TWG - DMAP's request to MARINA to be included in the Technical Working Group that will deliberate on the proposed reclassification of commodities has been answered. MARINA Administrator Oscar Sevilla answered DMAP's request with an announcement of Special Order No. 105-04 creating the TWG.

DSO Director Lilian Javier was named as the chairperson. There are 11 members, one each from DTI, PSB, NEDA, DA, PCCI, PLSA, DMAP, and from MARINA units PPO, FO, MSO and MISO.


Basic Shipping Course March 19 - This is a one-day classroom seminar which aims to provide basic knowledge on shipping and an update on the latest developments in this important logistics function.

Speakers will be from government (Hector Miole, Southern Luzon Port District Manager of the PPA; and Ric Romero, DOTC, former Domestic Shipping Director of MARINA) and also from the private sector (Cora Curay, DMAP Sea Transport Chair, and Tet Gambito of CSPM).

The seminar can serve as a prelude to DMAP's Shipping Immersion Course, or as a self-contained one-day session for busy practitioners who cannot take time out for three to four days. Target participants are:


* Logistics, distribution or transport staff requiring an introduction to shipping, older shipping staff requiring a refresher and update

* Managers and non-shipping or non-transport staff in related and interface functions (warehousing, distribution planning, trucking, inventory management, purchasing, accounting, engineering, QA, etc.) who require a basic understanding of domestic shipping and the latest developments.


Fee is P4,400 VAT included for DMAP members and P5,500 VAT included for non-DMAP members. This includes lunch and two meriendas plus materials.


Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e-mail addresses.

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Non-reply (February 23, 2004)


DMAP members' representatives, and particularly DMAP Directors, were quite disappointed with the speech of incoming PCCI President Noemi Saludo, who was co-keynote speaker and co-inducting officer with Sec. Angelito Sarmiento, recently resigned Presidential Adviser on Agri-Fisheries Modernization.


DMAP incoming President Ana Rose Ochoa had written to Ms. Saludo expressing concern over the appointment of personalities from the ranks of service providers as key persons in the Transport Committee and Sub-committees. DMAP also expressed concern over the splitting up of the Transport Committee into Sea, Land and Air Sub-committees, the latter a step in the wrong direction as far as DMAP is concerned.


Ms. Saludo had a long informative speech, which the audience welcomed and appreciated, but the speech was totally silent on DMAP's concerns. Ana Rose and the rest of the Board, and many of the membership who were aware of DMAP's letter at the time, eagerly awaited what she would say, but they were disappointed.


After the induction DMAP still waited for a written reply, but none came. Instead DMAP recently received from the PCCI the standard communication asking PCCI members which committees it would like to be involved in.

The communication listed Xavier Aboitiz as Vice President in charge of Transport and Port Services, Henry Ah as Chair of Air Transport, Atty. Alejandro Dizon (PPA Board) as Chair of Sea Transport and Col. Rudy de Ocampo (CTAP President) as Chair of Land Transport. As if in indirect response to DMAP's letter, the communication seemed to say - PCCI does not give a damn about your concerns.


The induction ceremonies normally attract people from the shipping lines. The ceremonies last Feb. 6 missed two shipping lines.

These two were also missed during the 2003 Christmas fellowship. A coincidence? Actually somebody from WG&A did attend the fellowship, their new recruit Norman Adriano, but he attended as a past President of DMAP.


On the shipping rates row, DMAP wrote to each of the shipping lines about the position of the general membership, which is to withhold payment of the rates being demanded by the shipping lines until after the resolution of the corresponding cases. The rate increases complained about in the cases filed pertain to the Nov. 2000 (20%), Nov. 2002 (6%) and Oct. 2003 (7.5%).


The Philippine Liner Shipping Association, Inc. (PLSA), successor to DSA, sent a letter to DMAP, as a reply of its member shipping lines. The letter does not mention who PLSA's members are, therefore it is not clear who are replying.

The letter also mentions the option of a ship operator "not to accept shipments unless freight is paid in full at the time the cargo is accepted for shipment". Such kind of statement evokes two kinds of reactions, fear and anger.

Fear of one's shipments being refused, and being sued. Anger as a customer with being treated contemptuously. The tenor of the letter illustrates the kind of relationship we have between service provider and customer, and makes a mockery of the current buzzword "collaboration".

Collaboration is also one of the focuses of DMAP President Ana Rose, which she also discussed at last week's general membership meeting.

Ochie's focuses for 2004 are:

* Education
* Cost Competitiveness
* Innovation
* Collaboration
* Membership Revitalization and Expansion


Under the collaboration focus, DMAP will continue to collaborate with government agencies to pursue reforms and initiatives that will promote the general interest. DMAP will try to strengthen its contacts with government and private organizations, through courtesy calls that can facilitate exchange of information and obtain technical assistance as well.


Last year's efforts to collaborate with the shipping lines failed because the liners published shipping rate increases in October, without bringing them up to the collaboration panel, as agreed.


Also at last week's general membership meeting, DMAP started to form its industry groups from among member companies, with an appointed industry champion and team leader. The groups are, Food & Beverage, Other Consumer Goods, Industrial Goods, Distributors & Logistics Providers.

This will allow networking and benchmarking opportunities to be maximized.

Last week's general membership meeting also featured two different presentations:

* Company sharing by a DMAP member - Safety in the Warehouse, By Dan Araga of J&J
* Corporate presentation by a non-member - IMAS Retail and Distribution Software by Right Computer Systems

Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e-mail addresses.

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DMAP direction (February 9, 2004)


Secretary Angelito Sarmiento, recently resigned Presidential Adviser on Agri-Fisheries Modernization, and incoming PCCI President Noemi Saludo were tapped to be joint inducting officers and keynote speakers at DMAP's induction of officers last Friday.

Sec. Sarmiento has resigned his cabinet position to reportedly run for Congressman, or is it Mayor? Ms. Saludo, from the ranks of the Port Users Confederation, is the first woman President of PCCI.


As we are submitting this column before the induction itself, we are not able to fill you in on the actual turnout of the event.

The guest list included the usual guests coming from the government (DOTC, MARINA, PPA) and the private sectors, with a large bloc typically coming from the shipping lines. Also invited were principal sponsors at DMAP's annual logistics conference, past DMAP Presidents, and other personalities from the logistics industry.

Leading the inductees was incoming DMAP President Ana Rose Ochoa from Johnson & Johnson. This year might be labeled the year of ocho-ocho in DMAP's history, because of Ana Rose's nickname, which is "Ochie". Ochie is the longest serving Director of DMAP, dating back to the days of her former boss at J&J, Malou Santos.

Malou was herself the first woman President of DMAP. Ochie is the fourth woman President of DMAP, after Malou, Cora Curay and Arlene Azul.

Ochie's plans will focus on

* Education
* Cost Competitiveness
* Innovation
* Collaboration
* Membership Revitalization and Expansion

with the end view of optimizing opportunities for member companies' quality improvement and cost reduction, professional growth of practitioners and significant improvements in customer service levels.

As this is the first time the Committee Chairpersons have been elected instead of appointed, Ochie expects them to work closely with the Directors in charge to ensure implementation of plans and programs. These plans and programs include benchmarking and sharing of best practices, focused group discussions on distribution related issues, seminars, workshops, annual logistics conference, port and warehouse visits.

Also included are developing and strengthening contacts with government, academe and other related associations.

DMAP shall also seek to provide access to a greater array of resources to enhance the competence and expertise of its members. The General Membership Meetings shall be a venue for harnessing opportunities presented by today's technologies through product and service presentations by selected providers.

DMAP will also form industry groups from among member companies, with an appointed industry champion, for example, Food, Other Consumer Goods, Construction, Petroleum, Logistics Providers, etc. This will allow networking and benchmarking opportunities to be maximized.

DMAP will continue to collaborate with government agencies to pursue reforms and initiatives that will promote the general interest. DMAP will try to strengthen its contacts with government and private organizations, through courtesy calls that can facilitate exchange of information and obtain technical assistance as well.

On the takeover of EXE Technologies by SSA, their South Asia boss Fulvio Lana visited the Philippines last week. EXE executives Mark Weaser and Cyril Ng are officially out. Mr. Lana was invited to DMAP's induction ceremonies but could not make it, as he had to return to Singapore.

Last week's hearing at the Philippine Shippers Bureau on Terminal Handling Charges (THC) was well represented, as far as various sectors are concerned. The government had PPA and DOTC. The private sector included representation from freight forwarders, brokers, shippers, and cargo handlers, although the number of representatives were few from each.

Only one ship agency represented the liners. DMAP and the Export Development Council were the groups from the ranks of shippers. The PSB presented the results of its study, which cited duplication of charges, and lack of justification for many of the THC components.

There was agreement among those present on the double charging of some items. The PSB paper's main recommendations were to abolish the THC, or to re-incorporate the THC components in the ocean freight, subject to negotiation with the liners.

DMAP was in basic agreement with the PSB paper, as was the EDC, whose Meneleo Carlos also warned of market dominance by shipping conferences and questioned the charging of THC since 1990, when there were no additional services or change in services introduced.


Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e-mail addresses.

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Another windmill? (January 26, 2004)


DMAP's induction of officers has been moved from January 30 to February 6.

Being eyed to be the keynote speakers are Sec. Angelito Sarmiento, Presidential Adviser on Agri-Fisheries Modernization and incoming PCCI President Noemi Saludo. Speaking of PCCI, the Transportation Committee has reportedly been broken up into three sub-committees, land, sea and air.

With the advent of RORO and other concepts in multi-modal logistics, this move goes in the wrong direction. In addition, pressures from globalization are making it more necessary to coordinate activities in all three modes. Again the PCCI move runs counter.

DMAP is alarmed at the reported appointment of service providers at key positions in the new structure for transport at the PCCI. It fears the worst. With the advent of MC153 in late 1999, DMAP and all cargo owners had suffered a serious blow, as the burden of proof shifted.

Whereas shipping lines had to justify their rate increases before the existence of MC153, cargo owners must now prove that rate increases of shipping lines are not justified. In the area of cargo handling, lack of transparency and methodology at PPA had been the cause of a series of questionable rate increases at the ports.

As one of its actions in such a difficult environment, DMAP had sought help at the PCCI where it could air its concerns. With the reported appointments, it will again be like the EO59 situation. DMAP will be fighting a windmill, since a shipping line executive will reportedly oversee all transport, and a PPA Board member will oversee sea transport.

DMAP is also concerned that the committee has not yet met, with January almost finished. As the committee did not meet in December, it is now almost two months without a meeting. Meanwhile hot issues which we highlighted in the last issue are begging for action.

To express its concerns with the above points, DMAP has written to incoming President Noemi Saludo.
Also related to the PCCI, the author of the anonymous letters attacking Tet Gambito continues to send anonymous letters.

The first letter of 2004 took a "parting shot" at Tet, and also his "esteemed patron" Ito Carlos, on their silence with respect to the recent increase by foreign shipping lines, while they "screech like banshees" when domestic freight rates go up by a few percentage points.

If this parting shot is a clue, then it is very clear from whose ranks he comes from. But now, the writer has touched on another topic. Under a sub-title of "Three Stooges act lives on in the PCCI", he writes about the "Three Stooges" who "Like leeches they cling. Control of the Chamber was and still is their objective".
With all of DMAP's problems in logistics, PCCI politics is the last area DMAP would want to be involved in.

We hope that this anonymous letter will be the last and that the author will reveal his identity and begin to contribute positively in the area of Philippine transport.

On the specific matter of GRIs, DMAP awaits MARINA's response on its motion for reconsideration filed before Christmas of the resolution issued on WGA's 7.5% GRI. Early this year the shipping lines filed an omnibus motion to consolidate all pending GRI cases for different shipping lines. DMAP immediately filed its opposition.

On the issue of cargo reclassification, the MARINA is set to form a Technical Working Group to study the merits of the proposed reclassification and make recommendations. DMAP has expressed its desire to be part of the Technical Working Group.

Imagine a Technical Working Group that does not include the most affected party, the one that will have to pay for the resulting overall increase in rates, and the one most knowledgeable about specific cargoes. Here again, from DMAP's standpoint, the proposed reclassification is another scheme to increase rates.

Newsbit EXE Technologies, the supplier of ExCeed Warehouse Management System, has merged with SSA, and in effect has been taken over by the latter. Initial indication is that the local distributor, ABM Computech, will be retained. Singapore-based executives of EXE (Cyril Ng and Mark Weaser) are or will be out.

Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e-mail addresses.

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Calendar, Issues and Prospects (January 12, 2004)


"Happy Four Kings" was the text greeting I received from some friends last January 4.

It sounds funny at this time, but may not be so funny five months from now. DMAP renews its quest for improved logistics in the Philippines with a session for planning its activities for 2004.

Incoming President Ana Rose Ochoa (J&J) has initially identified some thrusts for discussion, namely:

     * Education
     * Cost efficiency
     * Innovation
     * Collaboration
     * Membership revitalization / expansion

To increase participation by members and effectiveness of the committees, DMAP has adopted a change in the process of selection of committee chairpersons. Starting this year, the chairpersons are now elected by the body of members.

The chairpersons are not members of the Board, but are in line to succeed in case of vacancies. In addition, each one is supported as committee chairperson by a Director.

There are six committees and, fortunately, three of the chairpersons are well experienced, having served as past Directors, including past President Ike Castillo. The result of the planning session will be published as soon as finalized, and most certainly announced at the induction of 2004 officers on January 30, 2004.

Meanwhile an initial calendar was released to members late last year. The calendar includes the schedule of Board meetings, general membership meetings and seminars.

General membership meetings are scheduled on Thursdays:

* February 19
* April 15
* June 10
* August 12
* October 14
* November 11

Seminars and conferences are scheduled as follows:

     * March 19 - Basic Shipping Course
     * April 23 - Forum on Measuring Logistics Performance
     * May 14-17 - Shipping Immersion Course
     * July 15-16 - Basic Warehousing Seminar
     * September 16-17 - Annual Logistics Conference & Exhibit
     * November 19 - Advanced Warehouse Management Seminar

As the year starts, DMAP has a number of big operating problems and issues to deal with, carried over from 2003. To me, these are:

     *High domestic shipping rates, due to unilateral increases by the liners and an impending reclassification of commodities
     * Hijacks and pilferage, esp. for saleable consumer goods and branded pharmaceuticals
     * Inefficient ports
     * High cargo handling fees and other expenses
     * Bad land infrastructure

Although not yet falling in the category of problems and issues, also looming in the not too distant future is the prospect of a monopoly at the ports, including North Harbor. This would arise with the feared victory of Da King at the polls, and a consequent revival of past efforts under EO59 by monopolists.

As to the economy, great fears are sowed in the minds of business owners and managers by FPJ's possible victory. With his lack of everything and anything, he will be manipulated by all kinds of vested interests. The sea transport providers bloc will conveniently switch from GMA to Da King, as easily as it did from Erap to GMA.

On the specific matter of DMAP's complaint vs. WGA's latest unilateral 7.5% rate increase, DMAP filed a motion for reconsideration just before Christmas. Therefore, to date, various issues are still hanging as far as DMAP is concerned - the Nov. 2000 20% GRI, the Nov. 2002 6% GRI, the proposed reclassification of commodities and the latest 7.5% GRI.

Also still hanging is DSA's indirect contempt case filed vs. DMAP and DMAP officials Cora Curay and Lorie Cinco. All the GRI issues and the reclassification will lead to huge rate increases which can seriously affect logistics costs and the viability of many companies.

Over at the PCCI a change of leadership has paved the way for a change in leadership of the Transport Committee to the sea transport providers bloc. It seems that the committee will be restructured, with the formation of sub-committees in land, sea and air.

Address inquiries and comments to Ed Sanchez at tel. 671-8670, fax 671-4793, cell 0918-914-1689, or email dmap@i-manila.com.ph.

Those interested in DMAP training and other activities are requested to send their e-mail addresses.