Home » Maritime » Aggressive marketing is Wingspeed Shipping’s answer to downturn

WINGSPEED Shipping Corp (WSC) has no plans of slowing down despite the sluggishness in the global economy. In fact, the company will implement even more aggressive marketing measures to stave off effects of the US economic debacle and rising fuel costs, said WSC forwarding manager Aris SA Coching.

Instead of downsizing or rightsizing as some other companies are doing, WSC will tackle head on all negative concerns as it enters its 15th year in the business.

Proper planning will be its best recourse, said Coching. “We are just simply planning or scheduling our pickup or delivery for cargo consolidation. This way we are able to maximize trips,” he explained.

“WSC also believes that with proper teamwork among management and staff, the company would be able to remain strong or even stronger like in the past 15 years,” Coching added.

This year, WSC’s key thrusts are ensuring continuous customer satisfaction, further information technology training for its staff, and updating of hardware and software. These measures follow last year’s establishment of more local offices in key cargo destinations, sealing deals with several local and international firms for their logistics needs, and updating of the website.

Wingspeed is an international ocean freight forwarder that offers project cargo handling, customs clearance/brokerage, dangerous cargo handling, warehousing, documentation, and land transport. It also functions as a shipping agency with branches in Cebu, Davao, Bataan, Laguna, Cavite and Clark.

Affiliates are Asialink Cargo Philippines, Mercury Freight International Inc, KLine Air Services Phils Inc and Mercury Freight Holdings Inc.

In addition, the company is a member of the World Cargo Alliance, China Global Logistics Network, the Federation of International Forwarder Association, and the Philippine International Seafreight Forwarders Association.

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